The communication process involves a sender and a receiver of information. This information can sometimes be misinterpreted and the wrong meaning communicated and received by the receiver. In order to prevent this from happening, feedback provided to the sender from the receiver can help to clarify the information presented. Feedback is defined as "The process through which the receiver communicates with the sender by returning another message. The exchange of information through feedback can be very helpful in improving the communication process, and the popular advice to always keep the feedback channels open ' is good to remember (Schermerhorn, et al, 2005)". Sometimes, knowing feedback works is to experience a situation where feedback was not provided and the sender assumed that the message was understood by the receiver. In many situations the only way to prove something will or will not work is to experience failure. Let us look at an example of failure in communications and feedback. As an example, there is a company fielding a new database at an overseas location. Many of the
References: Cox, Sharon. (2005). Taking the "con" out of conflict. Nursing, Vol. 35 Issue 12, p 57. Retrieved from EBSCO Host, University of Phoenix website on February 25, 2006. Goodman, Ted (Ed.). (1997). The Forbes Book of Business Quotations. New York: Black Dog & Leventhal Publishers, Inc. Schermerhorn, J.R., Hunt, J.G., Osborn, R.N., (2005) Organizational Behavior. Retrieved February 25, 2006, from University of Phoenix rEsource site https://ecampus.phoenix.edu/content/eBookLibrary/content/eReader.h