LEARNING OUTCOMES
After reading this chapter students should be able to:
1. Define communication and explain why it is important to managers.
2. Describe the communication process.
3. List techniques for overcoming communication barriers.
4. Identify behaviors related to effective active listening.
5. Explain what behaviors are necessary for providing effective feedback.
6. Describe the contingency factors influencing delegation.
7. Identify behaviors related to effective delegating.
8. Describe the steps in analyzing and resolving conflict.
9. Explain why a manager might stimulate conflict.
10. Contrast distributive and integrative bargaining.
Opening Vignette
SUMMARY
George Cohon, a Canadian, made history when he opened the first McDonald's restaurant near Moscow's Red Square in the former Soviet Union. Getting the McDonald's operating took many years of battling "red tape," and cultural, as well as economic obstacles. While Cohon found negotiating in a foreign language to be difficult, it was nothing compared to dealing with a totalitarian government as a prospective partner. As Cohon states, "this was a communications challenge straight from hell."
Once the agreement had been reached, a new set of obstacles had to be overcome. Suppliers had to be found and, at the time and a staff had to be hired and trained. And new employees had to be introduced to McDonald's unique corporate culture focusing on quality, cleanliness, and consistency. On the first day of operation, Moscow McDonald's served over 30,000 people. Since then, the chain has expanded throughout Russia. George Cohon managed to create a reliable system of suppliers, overcome government bureaucracy, and train employees to function at the high level demanded by McDonald's. A major victory for Cohon he demonstrated that effective communication is fundamentally linked to successful performance.
Teaching notes
1. Ask students to