Communication Channel Scenarios
Communication Channel Scenarios
Management / MGT521
February 12, 2012
Communication Channel Scenarios
Choosing the best communication channel for each circumstance can mean the difference between the success and failure of a communication attempt. The textbook, Organizational Behavior, Fourteenth Edition, Chapter 11, (Robbins, 2011) displays ten Communication Channels, discusses the richness and leanness between those channels, and gives suggestions on how to choose the correct method for different situations. This paper will discuss three communication scenarios and one person’s opinion on the best communication channel to use for each scenario.
Scenario One – Marketing Manager for Beverage
In Scenario One, the Marketing Manager is responsible for introducing a new beverage into the global market which has already been successful in United States’ sports venues. The manager must brief the marketing team with product details, expectations, and the one week deadline information and get the team working as quickly as possible.
In this scenario, assuming the entire marketing team is local, face-to-face communication would be the most appropriate method. According to Robbins (2011), “… face-to-face conversation scores highest in channel richness because it transmits the most information per communication episode…” Face-to-face communication allows not only for verbal communication, but other feedback mechanisms such as posture, facial expressions, gestures, and intonations. (Robbins, 2011)
Calling a face-to-face meeting of the marketing team will allow the manager to get the information disseminated in the most expedited manner. In a few short minutes the manager could have the workers consolidated and begin the transfer of information. The manager could work from the notes or the presentation he or she was given at the original meeting and will not need to take the time to write a report or type and email, which could take up valuable time.
Management / MGT521
February 12, 2012
Communication Channel Scenarios
Choosing the best communication channel for each circumstance can mean the difference between the success and failure of a communication attempt. The textbook, Organizational Behavior, Fourteenth Edition, Chapter 11, (Robbins, 2011) displays ten Communication Channels, discusses the richness and leanness between those channels, and gives suggestions on how to choose the correct method for different situations. This paper will discuss three communication scenarios and one person’s opinion on the best communication channel to use for each scenario.
Scenario One – Marketing Manager for Beverage
In Scenario One, the Marketing Manager is responsible for introducing a new beverage into the global market which has already been successful in United States’ sports venues. The manager must brief the marketing team with product details, expectations, and the one week deadline information and get the team working as quickly as possible.
In this scenario, assuming the entire marketing team is local, face-to-face communication would be the most appropriate method. According to Robbins (2011), “… face-to-face conversation scores highest in channel richness because it transmits the most information per communication episode…” Face-to-face communication allows not only for verbal communication, but other feedback mechanisms such as posture, facial expressions, gestures, and intonations. (Robbins, 2011)
Calling a face-to-face meeting of the marketing team will allow the manager to get the information disseminated in the most expedited manner. In a few short minutes the manager could have the workers consolidated and begin the transfer of information. The manager could work from the notes or the presentation he or she was given at the original meeting and will not need to take the time to write a report or type and email, which could take up valuable time.
References: Robbins, S. P., & Judge, T. A. (2011). Organizational Behavior (14th ed.). : Prentice Hall.