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Project Report
On
sales and distribution system
at
Submitted by:
JATIN ARORA
BBA H4B
ROLL NO. 24
JAGANNATH INTERNATIONAL
BUSINESS SCHOOL
KALKAJI
Executive Summary
The automotive industry is an extremely reliable indicator of economic growth; quite obviously, its growth boosts the economy’s performance.
In this report we study how two big players in the Indian automotive sector, namely TATA Motors and Hyundai Motors India manage their sales and distribution system, the pace of growth we had mentioned earlier led us to select this sector and these companies as they are among the best performers.
While one company was a truck manufacturer until the early nineties and the other a late entrant in the mid nineties as a subsidiary of a Korean Industrial conglomerate. We felt there would be a big diversity between both these companies in the distribution and sales, diversity in the form of models and structures.
Part A of the project is data collated from mainly secondary sources but it serves as the groundwork, giving the reader a good idea of the company we are studying. Part B has all the data and findings we have collected on the field, we have interviewed dealers of both these companies and also company sources. We had circulated questionnaires
To understand the system better and also get an idea of what all the respondents thought of the system.
We have given certain recommendations based on the data we have assimilated and also the conclusions have been based on the same.
Acknowledgement
I would sincerely like to thank the following people for their assistance and support through the course of compiling the report. They have each been instrumental in their own right in making this report a reality and hopefully a success:
Mr. Raghav Oberai
Mr. Ashish Gupta
Mr. Ritesh Bhatnagar
Mr. Bhanu Sood
Mr. Anuraag Singh
I would also like to
Project Report
On
sales and distribution system
at
Submitted by:
JATIN ARORA
BBA H4B
ROLL NO. 24
JAGANNATH INTERNATIONAL
BUSINESS SCHOOL
KALKAJI
Executive Summary
The automotive industry is an extremely reliable indicator of economic growth; quite obviously, its growth boosts the economy’s performance.
In this report we study how two big players in the Indian automotive sector, namely TATA Motors and Hyundai Motors India manage their sales and distribution system, the pace of growth we had mentioned earlier led us to select this sector and these companies as they are among the best performers.
While one company was a truck manufacturer until the early nineties and the other a late entrant in the mid nineties as a subsidiary of a Korean Industrial conglomerate. We felt there would be a big diversity between both these companies in the distribution and sales, diversity in the form of models and structures.
Part A of the project is data collated from mainly secondary sources but it serves as the groundwork, giving the reader a good idea of the company we are studying. Part B has all the data and findings we have collected on the field, we have interviewed dealers of both these companies and also company sources. We had circulated questionnaires
To understand the system better and also get an idea of what all the respondents thought of the system.
We have given certain recommendations based on the data we have assimilated and also the conclusions have been based on the same.
Acknowledgement
I would sincerely like to thank the following people for their assistance and support through the course of compiling the report. They have each been instrumental in their own right in making this report a reality and hopefully a success:
Mr. Raghav Oberai
Mr. Ashish Gupta
Mr. Ritesh Bhatnagar
Mr. Bhanu Sood
Mr. Anuraag Singh
I would also like to