Communication Models
SUMMARY OF COMMUNICATION MODELS
(1)Transmission model
Laswell:
who say what to whom in which channel what effect
(2)Shannon and weaver source→transmiitter→reciever→destination Interactive model
(1)Schrammn model encoder decoder interpreter interpreter decoder encoder ↓
Inferential delayed feedback
COMMUNICATION MODELS COMMUNICATION PROCESS The communication process is the inter-relationship between several inter-dependent components. It consists of a whole series of related actions and reactions which together result in the sharing of meaning.
COMMUNICATION PROCESS
Sender
Encoding
Channel
Receiver
Decoding
Feedback (Message)
Elements of Communication Process
Sender – It is the person who intends to make contact with the objective of passing the message to other persons.
Message – This is the subject matter of the communication, which is intended to be passed to the receiver from the sender.
Encoding – The process of converting the message into communication symbols.
Channel – Message encoded into symbols are transmitted by the sender through a channel. Receiver – The person or group to whom the message is directed. Decoding – The receiver translates the words and symbols used in the message into idea and interprets it to obtain its meaning. Feedback – It is the way of judging the effectiveness of the message.
MODELS OF COMMUNICATION
3 Models of Communication * Gerbner Model/Transaction Model * Shannon-Weaver Model/ Transmission Model * Berlo’s Model/ Interactive Model
Transaction Model Process (Contract, Operation) Sender
Message
Encoding
Channel
Receiver
Decoding
Message
Feedback
This model consisted of 7 elements:
Sender
Message
Encoding
Channel
Receiver
Decoding
Feedback
TRANSMISSION MODEL
(1)Laswell model: who say what to whom in which channel what effect (2)Shannon-Weaver Model
(1)Transmission model
Laswell:
who say what to whom in which channel what effect
(2)Shannon and weaver source→transmiitter→reciever→destination Interactive model
(1)Schrammn model encoder decoder interpreter interpreter decoder encoder ↓
Inferential delayed feedback
COMMUNICATION MODELS COMMUNICATION PROCESS The communication process is the inter-relationship between several inter-dependent components. It consists of a whole series of related actions and reactions which together result in the sharing of meaning.
COMMUNICATION PROCESS
Sender
Encoding
Channel
Receiver
Decoding
Feedback (Message)
Elements of Communication Process
Sender – It is the person who intends to make contact with the objective of passing the message to other persons.
Message – This is the subject matter of the communication, which is intended to be passed to the receiver from the sender.
Encoding – The process of converting the message into communication symbols.
Channel – Message encoded into symbols are transmitted by the sender through a channel. Receiver – The person or group to whom the message is directed. Decoding – The receiver translates the words and symbols used in the message into idea and interprets it to obtain its meaning. Feedback – It is the way of judging the effectiveness of the message.
MODELS OF COMMUNICATION
3 Models of Communication * Gerbner Model/Transaction Model * Shannon-Weaver Model/ Transmission Model * Berlo’s Model/ Interactive Model
Transaction Model Process (Contract, Operation) Sender
Message
Encoding
Channel
Receiver
Decoding
Message
Feedback
This model consisted of 7 elements:
Sender
Message
Encoding
Channel
Receiver
Decoding
Feedback
TRANSMISSION MODEL
(1)Laswell model: who say what to whom in which channel what effect (2)Shannon-Weaver Model