Preview

Communication Research and Advertising

Powerful Essays
Open Document
Open Document
3703 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Communication Research and Advertising
COM306D
Communication Research

Assignment 1

Unique number: 385697

Semester 2

Student number: 41783751

TASK 5.10

I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.

I have read and understood Tutorial Letter CMNALLE/301/4/2013 regarding technical and presentation requirements, referencing techniques and plagiarism.

Signature: Signed
Name: Teboho Letshaba
Student Number: 41783751
Date: 25 July 2013
Witness’s signature: Signed Keletso Ratlhagane

TABLE OF CONTENTS
1. MAIN ISSUE 5
1.1 Main issue criteria 5
1.1.1 Nature of research 5
1.1.2 Time dimension 5
1.1.3 Action 5
1.1.4 Issue 5
1.1.5 Method 6
2 RESEARCH CRITERIA 6
2.1 Relevance 6
2.2 Researchability 6
2.3 Feasibility 6
2.4 Ethical acceptability 7
3 EXTENT 7
3.1 Brief background of the publications 7
3.1.1 Drum 7
3.1.2 KickOff 8
3.2 Geographical boundary 8
3.3 Nature of the time dimension 8
3.3.1 Motivation for choice of time 9
4 POPULATION 9
4.1 Target population 9
4.2 Accessible population 9
4.3 Population characteristics 10
4.4 Units of analysis 10
5 ASSUMPTIONS 11
5.1 Sub issues 11
6 GOAL and OBJECTIVES 12
6.1 Nature of the goal 12
6.2 Relationship of goal and objectives to the main issue 12
7 RESEARCH QUESTIONS 12
8 THEORETICAL APPROACH 13
8.1 What each creative concept mean 14
9 RESEARCH DESIGN 16
9.1 Qualitative design 16
9.2 Quantitative design 17
9.3 Inductive reasoning 17
9.4 Deductive reasoning 18
9.5 Methods and techniques to collect qualitative data 18
9.6 Methods and techniques to collect quantitative data 19
9.7 Why the design

You May Also Find These Documents Helpful

  • Good Essays

    I declare the work contained in this assignment is my own, except where acknowledgement of sources is made.…

    • 1047 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    I certify that the work submitted for this assignment is my own and researches are fully acknowledged.…

    • 745 Words
    • 5 Pages
    Satisfactory Essays
  • Powerful Essays

    CIPD 3MER

    • 3887 Words
    • 14 Pages

    I hereby confirm that the work submitted is my own work and that all source materials have been acknowledged.…

    • 3887 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    I hereby certify that this paper is the result of my own work and that all sources I used have been reported.…

    • 1269 Words
    • 6 Pages
    Satisfactory Essays
  • Good Essays

    Advertising is extremely important to the success of a product being sold. Willifood advertises its apple chips in an intriguing way. In this advertisement, the first thing viewers are drawn to is the cartoon man standing in a dark room, creating an antagonistic emotion toward this man. He is overweight, middle aged, and is portrayed to have a belly that looks like a cheeseburger. His clothing does not fit him, causing his stomach to fall out of the clothes, creating the illusion of a hamburger patty. The layers in which he wears his undersized t-shirts forms the impression, to the viewers, of a sesame seed bun, a tomato, and a slice of cheese. The man’s hands are positioned in a way that he seems to be holding his stomach like he would a cheeseburger and has a huge grin on his face expressing his desire to eat his own cheeseburger belly. In the bottom right corner of the print ad is the actual product in its original packaging and displays the message of the ad with a slogan that reads: “Don’t treat your body like junk.” Willifood sells its product to unhealthy eaters by diverting their attention to the message the ad portrays, instead of the product, resulting in the shift of attention back to the apple chips.…

    • 1020 Words
    • 3 Pages
    Good Essays
  • Good Essays

    This essay aims to unveil the opinions, thoughts and perceptions of Greek fans as far as the causes of violent incidents in the Greek football league are concerned. In the first part of this research project some theoretical considerations about determinants of violence, crime and delinquency in general and in sports are being analysed.…

    • 13595 Words
    • 55 Pages
    Good Essays
  • Better Essays

    By submitting this work I acknowledge that I am its author, that all sources consulted in its preparation are referenced appropriately in accordance with the referencing guide, and that I have not copied from any source.…

    • 1285 Words
    • 6 Pages
    Better Essays
  • Best Essays

    Mo Assignment

    • 3282 Words
    • 14 Pages

    I declare that all materials included in this essay/report/project/ dissertation is the end result of my own work and that due acknowledgement have been given in the bibliography and references to all sources be they printed, electronic or personal.…

    • 3282 Words
    • 14 Pages
    Best Essays
  • Better Essays

    I herewith declare this work to be my own, that I have acknowledged all the sources I have consulted in the paper itself and not only in the bibliography, that all wording unaccompanied by a reference is my own, and that no part of this paper has been directly sourced from the internet, or elsewhere, without providing the necessary recognition.…

    • 6185 Words
    • 25 Pages
    Better Essays
  • Best Essays

    Nerve Cells

    • 1286 Words
    • 6 Pages

    By submitting this work I acknowledge that I am its author, that all sources consulted in its preparation are referenced appropriately in accordance with the referencing guide, and that I have not copied from any source.…

    • 1286 Words
    • 6 Pages
    Best Essays
  • Powerful Essays

    Development Communication

    • 1437 Words
    • 6 Pages

    I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.…

    • 1437 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Topics in Advertising

    • 289 Words
    • 2 Pages

    Note: The project should be made in ruled journal pages. Every project should contain 25 pages. Every student has to write 5 pages on the topic. Every project must contain first 4 pages as per the format Xerox given to CR. Every project must contain one advertisement prepared by group containing all elements of copy at the end of the project. Students have to prepare their own advertisement without copying any existing advertisement. 10 marks are allotted for theory…

    • 289 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    KL Wedding EXPO

    • 1802 Words
    • 9 Pages

    I hereby state that this material is original and a result of my own effort. Any material copied from other sources will be given their due respect in the form of referencing and bibliography…

    • 1802 Words
    • 9 Pages
    Powerful Essays
  • Best Essays

    C0M307

    • 4141 Words
    • 17 Pages

    I, Lauren Prinsloo, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.…

    • 4141 Words
    • 17 Pages
    Best Essays
  • Satisfactory Essays

    The project explores the use of communication strategies used by Dettol for the launch of its new product Dettol Kitchen Gel in the liquid dish-wash segment. The liquid dish-wash being a low consumer involvement category required aggressive communication strategies by Dettol and had thrown open a war of media communication PR activities between Dettol’s new entrant the Dettol – Kitchen gel and HUL’s Vim the market leader in the category. This project provides us an opportunity to analyse the communication strategies and the distribution strategies adopted by Dettol for this product. Hence a quantitative research is undertaken by us with an objective to determine the breadth of the phenomena - how effective were the communication strategies adopted by Dettol. It is a descriptive research to determine how perceptions towards Dettol Kitchen Gel has changed after the advertising efforts undertaken by Dettol. In order to obtain reliable and valid data for the same, questionnaires were prepared and sent by email. (Refer table 1) The questionnaire included highly structured questions (multiple choice) since the respondent attention is quite limited in case of mail questionnaire compared to personal interview. The target population included Indian housewives. Assuming a non-response rate of 15-20%., sample size of 100 was taken. At present the questionnaire is sent by email to the samples and we have received 58 responses. We intend to send a reminder mail to increase the response rate. We have also analysed to two literature surveys in detail which can be summarised as follows:…

    • 257 Words
    • 1 Page
    Satisfactory Essays