Communication Research Method
Introduction to the Course
KOM5113: Communication
Research Methods
First Semester (September), 2013/2014
By: Assoc. Prof. Dr. Siti Zobidah Omar
SZO/KOM5113
1
Lecturer
Name: Assoc. Prof. Dr Siti Zobidah Omar
Tel:
H/P:
Fax:
E-mail:
03 – 8946 8797 /1858 (Off.)
012-2377529
03 - 8948 5950 zobidah@putra.upm.edu.my Room: Department of Communication,
Faculty of Modern Languages and
Communication,
Universiti Putra Malaysia
SZO/KOM5113
2
Course requirement
Required text:
• Babbie, Earl. (2010). The practice of social research
(12th ed.). Belmont: Wadsworth Publishing
Company.
Other readings:
• Keyton, Joann. (2006). Communication research:
Asking questions, finding answers (2nd ed.). Boston:
McGraw Hill.
• Other related books
SZO/KOM5113
3
Course objectives
• Understand the processes involved in conducting research
• Able to prepare a research proposal
• Able to conduct a research
• Understand a research report
SZO/KOM5113
4
Other course objectives:
•
•
•
•
•
After completing this course, the student should be able to:
Explain the meaning of research
Identify the steps in a research process
Explain the steps in research process
Identify a research problem
Develop measurements for research variables SZO/KOM5113
5
• Describe the meaning, rationale and steps involves in sampling
• Choose appropriate data gathering method
• Identify appropriate data analysis procedure
• Interpret findings and write research report.
SZO/KOM5113
6
Course content
• Introduction to research: definition, purpose, importance and types
• Steps and processes in conducting research
• Choosing a topic of research
• Problem statement, Research Questions and Research Objectives
• Significant and Limitation of the study
• Definition of keywords
• Literature reviews and past research
• Theory and research framework
SZO/KOM5113
7
• Population and sampling procedures
•
KOM5113: Communication
Research Methods
First Semester (September), 2013/2014
By: Assoc. Prof. Dr. Siti Zobidah Omar
SZO/KOM5113
1
Lecturer
Name: Assoc. Prof. Dr Siti Zobidah Omar
Tel:
H/P:
Fax:
E-mail:
03 – 8946 8797 /1858 (Off.)
012-2377529
03 - 8948 5950 zobidah@putra.upm.edu.my Room: Department of Communication,
Faculty of Modern Languages and
Communication,
Universiti Putra Malaysia
SZO/KOM5113
2
Course requirement
Required text:
• Babbie, Earl. (2010). The practice of social research
(12th ed.). Belmont: Wadsworth Publishing
Company.
Other readings:
• Keyton, Joann. (2006). Communication research:
Asking questions, finding answers (2nd ed.). Boston:
McGraw Hill.
• Other related books
SZO/KOM5113
3
Course objectives
• Understand the processes involved in conducting research
• Able to prepare a research proposal
• Able to conduct a research
• Understand a research report
SZO/KOM5113
4
Other course objectives:
•
•
•
•
•
After completing this course, the student should be able to:
Explain the meaning of research
Identify the steps in a research process
Explain the steps in research process
Identify a research problem
Develop measurements for research variables SZO/KOM5113
5
• Describe the meaning, rationale and steps involves in sampling
• Choose appropriate data gathering method
• Identify appropriate data analysis procedure
• Interpret findings and write research report.
SZO/KOM5113
6
Course content
• Introduction to research: definition, purpose, importance and types
• Steps and processes in conducting research
• Choosing a topic of research
• Problem statement, Research Questions and Research Objectives
• Significant and Limitation of the study
• Definition of keywords
• Literature reviews and past research
• Theory and research framework
SZO/KOM5113
7
• Population and sampling procedures
•
References: • Chua Yan Piaw (2006). Kaedah Penyelidikan. (Buku 1). ed.). London: Sage Publications • Reinard, John.C.(2001) • Syed Arabi Idid. (1992). Kaedah Penyelidikan Komunikasi dan Sains Sosial