Professor Brian Kammerzelt
Intro to Communications
Communications History
February 16, 2015
HitRecord on TV
Joseph GordonLevitt is known for roles in movies such as
500 Days of Summer
,
10
Things I Hate About You, and
Looper, but a personal project that began in 2005 and has turned into a televised production with over 300,000 contributors. HitRecord on TV is a production company with a collaborative variety show featuring short films, music, animation, and live performances that first aired on television on January 18, 2013. The premise revolves around collaboration among artists, both professional and amateur, from a variety of mediums who are submitting work, related to a specific project idea, which is then produced and aired to the public via cable television. It’s distinctives are its inclusivity, which allows anyone to submit and participate, as well as the collaborative nature which results in a variety of content and a unique online community of creators. HitRecord is relying on the everyday artist, instead of massive media corporations, which gives viewers the ability to relate and take ownership of the finished product in a unique way. HitRecord has significance to our present culture, because it reflects the shift in our systems to independent productions over large corporations and the use of technology to produce quality media.
Through the rise of social media websites such as Facebook, Twitter, Instagram, Youtube and Vimeo, increased value has been placed on the idea of independent content production. More
value is being placed on viewer control and input by the general public. HitRecord on TV provides a way for people, who may have no connection to large production companies, to shift from being a consumer and bystander to an active partcipant and contributor to art, with an ability to follow the process as the work is formed and ideas are refined. This collaborative variety show combines the