Community Manager
mmuniBeroepen van de toekomst: wat doet een Community Manager precies?
Since big companies have seen the importance of social network sites to promote their brand, it seems like there is a rising demand for community managers. Although this new kind of profession is still in full development and the description of this internet job is rather vague, the job is surely indispensable according to some.
Some four or five years ago the job title emerged for the first time but before that the leaders of community services of mainstream online computer services of the early 1990’s such as CompuServe and Prodigy were often referred to as community managers.
So what do they do then? Quite a lot if you ask me. First of all, a community manager should create, organize, manage and control a online community of customers and clients. This broad definition can be understood differently depending on the size of the company, the endorsed use of the brand and the industry itself. It is evident that a government agency may adopt a different communication policy than a non-profit organization. Big companies may demand more competence from their community managers in everything from the social tools themselves to budgeting, marketing, project management, recruiting, and more, whereas community managers employed by smaller businesses typically tend to have a ‘smaller’ variety of obligations such as overseeing Facebook and Twitter accounts, writing blog posts, creating videos, taking pictures, and playing webmaster as needed.
Another task of the community manager is to escort and moderate web 2.0 relationships and conversations in favor of a brand. Web 2.0 refers to the development to the internet to an interactive medium in which users not only download but also start uploading. With Web 2.0 internet users determine the content that appears on the internet and so they increase the interactive nature of the web. This user-generated content is collected on social networking
Since big companies have seen the importance of social network sites to promote their brand, it seems like there is a rising demand for community managers. Although this new kind of profession is still in full development and the description of this internet job is rather vague, the job is surely indispensable according to some.
Some four or five years ago the job title emerged for the first time but before that the leaders of community services of mainstream online computer services of the early 1990’s such as CompuServe and Prodigy were often referred to as community managers.
So what do they do then? Quite a lot if you ask me. First of all, a community manager should create, organize, manage and control a online community of customers and clients. This broad definition can be understood differently depending on the size of the company, the endorsed use of the brand and the industry itself. It is evident that a government agency may adopt a different communication policy than a non-profit organization. Big companies may demand more competence from their community managers in everything from the social tools themselves to budgeting, marketing, project management, recruiting, and more, whereas community managers employed by smaller businesses typically tend to have a ‘smaller’ variety of obligations such as overseeing Facebook and Twitter accounts, writing blog posts, creating videos, taking pictures, and playing webmaster as needed.
Another task of the community manager is to escort and moderate web 2.0 relationships and conversations in favor of a brand. Web 2.0 refers to the development to the internet to an interactive medium in which users not only download but also start uploading. With Web 2.0 internet users determine the content that appears on the internet and so they increase the interactive nature of the web. This user-generated content is collected on social networking