Evaluate and assess the strategic implications of your company's finances vis-à-vis the other companies in the industry. Are there particular financial results that could impact, positively or negatively, the company's ability to compete? How can the company leverage strong financial results or lessen the impact of weak financial results in order to compete successfully?
The strategic implications of United Airlines have similarities and differences when comparing them to the competitors in the airline industry. United is just exiting bankruptcy, and has less than impressive financials. Yet, due to the exit barriers that airlines face, United must constantly make investments and strategic decisions to stay competitive in the industry. In comparison with other airlines, United is second behind American Airlines in total revenue and sales, which suggests that United's customer base is large and loyal. However, United's financials also show that while they are second among competitors in total revenue and sales, their net income is (21,176,000), which is less than the next lowest net income by $20,000,000, which happens to be American Airlines.
United and American are seen as the two largest legacy carriers, but are still unable to turn a profit due to their large operating costs which is representative of the constant competition in the industry and both airlines focus on staying ahead of their nearest competitor. Overall the financials of United are not attractive to the average investor, but analysts have hope for United upgrading it from a company to stay away from to a company to purchase common stock of. Since exit barriers are in place for United, we don't believe that weak financials will really affect their ability to compete in the industry. Airlines are constantly in and out of bankruptcy, yet always end up back on their feet, with new operations and new competitive strategies.
United must evaluate their financial