company background
COMPANY BACKGROUND
P&G’s business is focused on how to provide branded products. P&G has built the organization on promoting and rewarding people. They focus on many of the industry segments in which, what and how to sell their products.
Procter & Gamble was founded by brother-in-laws, William Procter and James Gamble on 31 October 1837. The company began by selling soaps and candles. However, candle sales became very low after the invention of Edison’s light bulb in 1850 so they stop to produce candles. Fortunately, the Civil War has improved the company's fortunes because the U.S Government has ordered loads of soap from P&G for Union’s soldiers. It was a good way to build brand loyalty. After the war was over, the soldiers still continue to buy P&G’s products. In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floats in water. The company called the soap Ivory. In the years after, P&G would go on to produce one of the most common products in America. The company began to build factories in other locations in the United States because the demand for products had outgrown the capacity of the Cincinnati facilities. The company's leaders began to diversify its products as well and, in 1911, began producing Crisco, a shortening made of vegetable oils rather than animal fats. As radio became more popular in the 1920s and 1930s, the company sponsored a number of radio programs. As a result, these shows often became commonly known as "soap operas".
In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride, known as Crest. Branching out once again in 1957, the company purchased Charmin Paper Mills and began manufacturing toilet paper and other paper products. Once again focusing on laundry, Procter & Gamble began making Downy fabric softener in 1960 and Bounce fabric softener sheets in 1972. One of the most revolutionary products to come out on the market was the company's Pampers, first test-marketed in
P&G’s business is focused on how to provide branded products. P&G has built the organization on promoting and rewarding people. They focus on many of the industry segments in which, what and how to sell their products.
Procter & Gamble was founded by brother-in-laws, William Procter and James Gamble on 31 October 1837. The company began by selling soaps and candles. However, candle sales became very low after the invention of Edison’s light bulb in 1850 so they stop to produce candles. Fortunately, the Civil War has improved the company's fortunes because the U.S Government has ordered loads of soap from P&G for Union’s soldiers. It was a good way to build brand loyalty. After the war was over, the soldiers still continue to buy P&G’s products. In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floats in water. The company called the soap Ivory. In the years after, P&G would go on to produce one of the most common products in America. The company began to build factories in other locations in the United States because the demand for products had outgrown the capacity of the Cincinnati facilities. The company's leaders began to diversify its products as well and, in 1911, began producing Crisco, a shortening made of vegetable oils rather than animal fats. As radio became more popular in the 1920s and 1930s, the company sponsored a number of radio programs. As a result, these shows often became commonly known as "soap operas".
In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride, known as Crest. Branching out once again in 1957, the company purchased Charmin Paper Mills and began manufacturing toilet paper and other paper products. Once again focusing on laundry, Procter & Gamble began making Downy fabric softener in 1960 and Bounce fabric softener sheets in 1972. One of the most revolutionary products to come out on the market was the company's Pampers, first test-marketed in