company background
company background
Xiaomi is owned privately by Chinese electronics company
Headquartered in Beijing xiaomi formally established in April 2010, is a focus on the development of high-end smart phone mobile device manufacturers and internet agencies
Xiaomi’s phone has successfully conquered China and expanded into developing a wider range of consumer electronics. While commenters name Xiaomi as “The Apple of China”, Xiaomi prefers to be compared to Amazon instead.According to research firm Canalys, Xiaomi is currently the sixth-largest handset maker on earth and No. 3 in China, behind Samsung Electronics and Lenovo Group.
Xiaomi is founded in April 2010 as a software company creating a new custom ROM based on Google’s Android. MIUI ROM has been compared to the Apple’s iOS for being user friendly and providing sophisticated services such as cloud backup, an easy to use music player and an apps store.
Lei Jun is the CEO and the founder of the company. He is also China’s 23rd richest man according to Forbes. Xiaomi has over 3,000 employees, mainly in mainland China, Malaysia, Singapore and currently expanding to countries such as India and Indonesia.
In 2011, Xiaomi launched the Mi One phone which is known as a pride of the company because it users its own software interface and hardware.Currently, Xiaomi has expanded in manufacturing devices such as smart TV, Wi-Fi router and also planning to launch tablet.
justification of brand development decisions evalution of the role of the marketing mix coherence of argument use of supporting evidence presentation and reference list
Born for You，Burn for MI company background
Xiaomi is owned privately by Chinese electronics company
Headquartered in Beijing xiaomi formally established in April 2010, is a focus on the development of high-end smart phone mobile device manufacturers and internet agencies
Xiaomi’s phone has successfully conquered China and expanded into developing a wider range of
Xiaomi is owned privately by Chinese electronics company
Headquartered in Beijing xiaomi formally established in April 2010, is a focus on the development of high-end smart phone mobile device manufacturers and internet agencies
Xiaomi’s phone has successfully conquered China and expanded into developing a wider range of consumer electronics. While commenters name Xiaomi as “The Apple of China”, Xiaomi prefers to be compared to Amazon instead.According to research firm Canalys, Xiaomi is currently the sixth-largest handset maker on earth and No. 3 in China, behind Samsung Electronics and Lenovo Group.
Xiaomi is founded in April 2010 as a software company creating a new custom ROM based on Google’s Android. MIUI ROM has been compared to the Apple’s iOS for being user friendly and providing sophisticated services such as cloud backup, an easy to use music player and an apps store.
Lei Jun is the CEO and the founder of the company. He is also China’s 23rd richest man according to Forbes. Xiaomi has over 3,000 employees, mainly in mainland China, Malaysia, Singapore and currently expanding to countries such as India and Indonesia.
In 2011, Xiaomi launched the Mi One phone which is known as a pride of the company because it users its own software interface and hardware.Currently, Xiaomi has expanded in manufacturing devices such as smart TV, Wi-Fi router and also planning to launch tablet.
justification of brand development decisions evalution of the role of the marketing mix coherence of argument use of supporting evidence presentation and reference list
Born for You，Burn for MI company background
Xiaomi is owned privately by Chinese electronics company
Headquartered in Beijing xiaomi formally established in April 2010, is a focus on the development of high-end smart phone mobile device manufacturers and internet agencies
Xiaomi’s phone has successfully conquered China and expanded into developing a wider range of