This article will discuss the advantages and disadvantages of sales force automation. Nowadays, salesperson in many companies have relied on top performers to keep competitive. That means a successful salesperson should take a special approach. Sales force automation is the system that contain the use of hardware and software to achieve automate the business tasks of sales and its also tie together functions, for example, sales tracking and expense reports. sales force automation also used to support customer relationship management (Ko and Dennis 2004, 311). The purpose of sales force automation system is to bring the effective of a company. In 1980, many companies began to examine sales force automation and got success at the end of this year and lead companies get increase sales 10 per cent to 30 per cent A survey from 1996 found that 2.2 million sales people were using sales force automation system in America (Engle and Barnes 2000, 216). Although sales force automation can lead benefits to company, it still has some disadvantages.
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The advantages of sales force can be describe in different reviews and its to support the sales function. The first advantage of sales force automation is improving productivity of salespeople. Sales force automation provide specially technological tools to salesperson that can help to increase effectiveness and efficiency of their sales force (Boujena, Johnston and Merunka 2009, 138). A sales people can get more information by using sales force automation. So, they will know more information about customer's need and they can make a better decision. The main goal of sales force automation is to help salespeople finish their task in a efficiency way. Salespeople can work with sales force automation traveling or at home, that means they can save time and have enough time to search more information (Hunter and Perreault 2007). It has been estimated that customer management software revenues in 2007 is $14 billion,