Company Overview: Sefam Pvt. Ltd.

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VISON TO BE A PREMIEM BRAND FOR PRET AS WELL AS DESIGNER WEAR LOCALLY AND GLOBALLY AND TO BE TREND SETTING MARKET LEADER BY PROVIDING TO OUR CUSTOMERS ELEGANT AND SOPHISTICATED ATTIRE WITHOUR COMPROMISING ON QUALITY. MISSION

HISTORY

Sefam was established in 1985 with the launch of its first brand 'Bareezé'. Bareezé's singular mission, and at time Sefam's was to create beautiful, desirable fabrics equal to the best in the world, yet made in Pakistan. Prior to Bareezé's entry into the market, amazingly, the concept of a locally made quality fashion product did not exist. All the best markets only sold and foreign fabric and foreign goods.

Opening the first store in shadman market, Lahore in 1985, Bareezé sought to change this perception. The first collection sold out in a matter of days and very soon the store had garnered the image of being a store which sells quality imported fabric claiming it to be local. Soon after, another Bareezé store was opened and then another and another. Currently, Bareezé sells from and operates 57 stores nationwide and another 10 globally. Bareezé has the distinction of being the first Pakistani chain