Preview

Company Profile of Honda

Satisfactory Essays
Open Document
Open Document
1572 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Company Profile of Honda
MENINGKATKAN KEPUASAN PELANGGAN DENGAN APLIKASI SUPPLY CHAIN (REVERSE) DI ASTRA HONDA MOTOR

MENINGKATKAN KEPUASAN PELANGGAN DENGAN APLIKASI SUPPLY CHAIN (REVERSE) di ASTRA HONDA MOTOR

Seminar Kiat Memangkas Biaya Operasional dan Memelihara Pelanggan dengan Meng-Update dan Meng-Upgrade solusi SCM Warta Ekonomi Hotel Borobudur Jakarta - Indonesia
June, 10th 2009 Karsono karsono@astra-honda.com

Presentation Outline:
3. Introduction PT Astra Honda Motor 4. Motorcycle Industry Situation 5 Supply Chain Management 6 Customer Satisfaction 7 Q&A

Company Profile
Company Business Founded PT Astra Honda Motor Manufacturer & Sole Distributor of Honda Motorcycle and Genuine PT Federal Motor 1971 as Parts in Indonesia

Joint Venture 2001 as PT Astra Honda Motor Shareholders PT Astra International Tbk. Associates Production Capacity 13,000 3,000,000 Unit/Year 50 %

Honda Motor Co. Ltd. Japan 50 %

AHM Supply Chain
> 200 Suppliers and Sub-contractors

PT Astra Honda Motor 3 Plant and working facilities at 6 different Locations around Jakarta, produces > 10,000 MC/day

> 3,000 Sales & Service Channel across the country

Location
Training Center-Sunter Plant 2 - Pegangsaan Part Center - T. Cakung Plant 3 - Cikarang

Plant 1 - Sunter

Jakarta

DMD - Pulogadung

5

HONDA SITUATION
ESTIMATED CY 2008
MOTORCYCLES : 15,12 MILLION UNITS (UP 15 % FROM 2007) AUTOMOBILES : 3,77 MILLION UNITS ( 100 % OF 2007) POWER PRODUCTS : 5,67 MILLION UNITS (DOWN 7 % FROM 2007) Even in the growing motorcycle market in emerging countries in Asia & South America, Overall Motorcycle sales experienced a slowdown in the latter half of the year due to the impact of the credit crunch. Automobile : The situation is worsening every day in all region ; and in the US overall market declined quickly after the financial crisis. Motorcycles will support Honda in the difficult business environment

Motorcycle market potential
Survey: What is the growth rate (pa) of
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Using Perceptual Maps in Marketing Simulation
    • 1010 Words
    • 5 Pages

    Using Perceptual Maps in Marketing Simulation

    Thorr Motorcycles is a $5 billion company producing a wide range of motorcycles. In addition to producing motorcycles, the company, also have licensing programs; sell T-shirts, shoes, toys for the motorcycle. The company offer services in dealer training, dealer software packages, motorcycle rental, and rider training (University of Phoenix, 2013). The sales of high quality of motorcycles are declining. The cost of a princely motorcycle was $200 in 1901. Today, a heavyweight powerful cruisers cost $25,000 (University of Phoenix, 2013). The company must develop a marketing strategy to improve sales for Thorr Motorcycles.…

    • 1010 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Harley Davidson Case Analysis
    • 866 Words
    • 4 Pages

    Harley Davidson Case Analysis

    New generation riders that exists in Asian markets is more attracted to sleeker, less costly and a more swift motorcycles. Although there is a high potential for Harley Davidson to be profitable in Asian markets they are faced with barriers to trade. Such barriers includes government regulations and trade guidelines which limits foreign manufacturer’s ability to penetrate the market. Additionally one of Harley Davidson’s biggest competitors in the Asian market is Yamaha which is a Japanese motorcycle manufacturer. Due to this Harley Davison is confronted with arduous rivalry. Yamaha targets customers that are at the lower end market and focuses their manufacturing on affordable motorcycles with smaller engines, electronic capabilities and lighter reinforcement in contrast to Harley Davidson’s heavy steel frames.…

    • 866 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Strategic Plan Harley Davison
    • 7537 Words
    • 31 Pages

    Strategic Plan Harley Davison

    The motorcycle industry is a consolidated industry. The U.S. and international heavyweight motorcycle markets are highly competitive. The major players, such as Yamaha, Suzuki, and Honda, generally have financial and marketing resources that are substantially greater than the non-major players. Competitions in the heavyweight motorcycle market are based on several factors; price, quality, reliability, styling, product features, customer preference, and warranties. Harley’s first segment is motorcycle and related products business which includes designing, manufacturing, and selling heavyweight touring and custom motorcycles products, parts, and accessories. The custom products charge a higher price because of its features, styling, and high resale value.…

    • 7537 Words
    • 31 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Harley Davidson Strategy
    • 2222 Words
    • 9 Pages

    Harley Davidson Strategy

    Despite domestic market leadership for the past 17 years and a market share increase of 9% from 2001-2005, Harley-Davidson was experiencing a slowdown in domestic growth. The unit sales growth rate was at 14% in 2001 however by 2005 it had dropped to 2%. Luxury heavyweight motorcycles are rarely sold as primary means of transportation which means sales are susceptible to economic…

    • 2222 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Harley Davidson
    • 3297 Words
    • 14 Pages

    Harley Davidson

    EXECUTIVE SUMMARY Harley-Davidson is the largest market share holder of motorcycles over 750cc in the United States. After the expansion of our production and distribution capacity, we will be in the position to meet the increasing demand for our motorcycles and other products. Growth potential appears very good especially in the overseas market. Gaining a larger market share in these area may require a further increase in production and distribution capacities. We must plan for expansion now and continue to grow as a company.…

    • 3297 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Harley Davidson Pest and Five Forces
    • 2640 Words
    • 11 Pages

    Harley Davidson Pest and Five Forces

    Harley Davidson is America’s most successful manufacturing company. It has established itself as market leader for the heavyweight motorcycles and is the world’s most profitable motorcycle company. Harley Davidson has been around for over 100 year and although it sitting on a healthy position in term of profitable, heavy competition and negative trends raises the question on the length that Harley Davidson will continue to be a profitable company. This Strategic analysis will summarise the Macro-environment of the Motorcycle industry as well as summaries the effect of the five forces have on the profitability of motorcycle industry. Also an internal analysis will be conducted which will outline Harley Davidson resources and capabilities and then determine if any strategic capabilities are present as well as a gap analysis to determine if there exist any gaps between the elements of business strategy and then explore future strategies such as Diversification, vertical integration and international strategies.…

    • 2640 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Good Essays

    Ducati: In Pursuit of Magic Case Analysis
    • 1538 Words
    • 7 Pages

    Ducati: In Pursuit of Magic Case Analysis

    The industry continues to face the threat of adverse regulation relating to the safety of motorcycles. Also, the lack of growth in Europe may be signaling a change of preferences away from motorcycles to other forms transportation and recreation. This is particularly troubling for Ducati because most of their sales are to riders in European markets. Also, the industry faces the constant threat of negative exchange rate movements, especially related to the dollar, which devastated Ducati and other European manufacturers in recent years.…

    • 1538 Words
    • 7 Pages
    Good Essays
    Read More
  • Powerful Essays

    Harley Davidson Case Study
    • 2144 Words
    • 9 Pages

    Harley Davidson Case Study

    Harley Davidson, a highly distinctive motorcycle company whose success was built on its brand image, may have reached the pinnacle of its growth in the late 1990s and early 2000s. The combined effects of a market focus on a narrowing demographic group, the difficulty experienced in gaining market share in Europe, and short-term forecasting problems led to the concern of the company’s future.…

    • 2144 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Motorcycle Industry Analysis
    • 1257 Words
    • 6 Pages

    Motorcycle Industry Analysis

    Analyzing data for motorcycle dealers between the years of 1997 and 2002 reveals some important information. The results show the growth and percent changes in certain categories pertaining specifically to the motorcycle dealer industry. While the number of establishments only increased approximately 21 percent, the amount of sales increased almost 99…

    • 1257 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Honda Fy2013 Ended 31 March
    • 5348 Words
    • 22 Pages

    Honda Fy2013 Ended 31 March

    Yen （billion） Net sales & other operating revenue Operating income Income before income taxes Equity in income of affiliates Net income attributable to Honda Motor Co., Ltd. EPS attributable to Honda Motor Co., Ltd. (Yen)…

    • 5348 Words
    • 22 Pages
    Powerful Essays
    Read More
  • Good Essays

    Maruti 800 - the Legacy Brand
    • 493 Words
    • 2 Pages

    Maruti 800 - the Legacy Brand

    History: Launched as a joint venture between the Indian government and leading Japanese automobile company Suzuki Motor Co. The government eventually sold its stake to Suzuki.…

    • 493 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Honda Passenger Car Industry
    • 612 Words
    • 3 Pages

    Honda Passenger Car Industry

    Honda is an excellent company in terms of its remarkable ability in entering the automobile market and becoming one major player in the industry. Honda started its business in motorcycle business before entered the automobile industry in 1962. Japan automobile industry at that time has a high entry barrier especially in the form of competition and economies of scale. Honda was a new comer and there were two strong players in the Market; Toyota and Nissan. Moreover, the exit barrier of the Industry was also high since automotive industry involves a large investment. Overall, the industry had a high risk but also had high potential profit. Despite these conditions, Honda succeeded entering the market.…

    • 612 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Honda's Move into the US Motorcycle Market in 1960s: A Case Study
    • 609 Words
    • 3 Pages

    Honda's Move into the US Motorcycle Market in 1960s: A Case Study

    The case describes Honda’s move into the US motorcycle market in the 1960's. Honda's strategy was directed towards high volumes per model, providing high productivity, and low costs. Honda succeeded in the US by introducing a new product (small motorcycles, 50cc) that expanded the motorcycle market in the US through price generic competitive strategy. Honda was prepared with capacity, capital and technical capability to enter the US market.…

    • 609 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    CIL Analyst Meet Feb 11 2014
    • 2310 Words
    • 38 Pages

    CIL Analyst Meet Feb 11 2014

    Nelson Engg Ltd. 1998 2000 CEIL Divestment Cummins Technologies India Ltd 2002 2003 2008 2010 2011 Megasite Newage JV with Crompton Cummins Generator Technologies Tata Holset Ltd. Valvoline Cummins Ltd.…

    • 2310 Words
    • 38 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Swot Analysis of Honda Motors
    • 3060 Words
    • 18 Pages

    Swot Analysis of Honda Motors

    Honda Motors |Company Overview | |[pic] | |[pic] | |[pic] | |Company Name | |Honda Motor Co., Ltd. | |[pic] | |Head Office | |1-1, 2-chome, Minami-Aoyama, Minato-ku, Tokyo 107-8556, Japan | |Tel: +81-(0)3-3423-1111 | |[pic] | |Established | |September 24, 1948 | |[pic] | |President &…

    • 3060 Words
    • 18 Pages
    Satisfactory Essays
    Read More

Related Topics