Organization Profile :
3.1 BACKGROUND AND INCEPTION OF THE COMPANY
Origin and Growth:
Sharekhan is a retail broking arm of S.S. Kantilla Ishwarlal Investors Services Pvt. Ltd., An organization with more than 8 decades of trust and credibility in the stock market. Sharekhan Ltd (Formally SSKI Investors Services pvt Ltd.) was promoted by Mr. Shripal. S. Morkharia and Mrs. Shreya’s. S. Morkhia. It is currently India’s largest broking house. It is a member of the stock exchange, Mumbai. It is a depository participant of the NSDL and CDSL. Its business includes stock broking, depository services, portfolio management and derivatives.
The company’s core specialty lies in its retail distribution with a large network of branches i.e. 510 share shops (retail shops) in 170 cities in India and sub-brokers/authorized persons. Its strengths lies in its investment research capabilities. Its research division has several analysts continuously monitoring global, national and regional political, economic and social situations so as to assess their impact on the economy in general, the sectors so as to assess their impact on the economy in general, the sectors and companies they research which helps them. The SSKI Group Comprises of Institutional broking and Corporate Finance. The Institutional broking division caters to domestic and foreign institutional investors, while the Corporate Finance Division focuses on niche areas such as infrastructure, Telecom and media.
SSKI has been voted as the Top Domestic Brokerage House in the research category by Euro Money Survey and by Asia Money Survey.
For the derivate segment, to educate the potential investors towards the share market they provide a study kit named the ‘Derivative Digest’. And for potential investors wanted to start the trading in the share market also provided with the study kit ‘First Step to investing in the share market’, gives them a general