'Company Town: Seduced By A Juicy Burger'

For the last several years, fast food resteruant Carl’s Jr. has been implementing an advertising campaign that any regular TV watcher would find themselves being familiar with. The commercial is simple: an attractive young woman, preferably a model, wears something seductive and eats a Carl Jr.’s product while moaning. In Dan Neil’s article “Company Town: Seduced by a Juicy Burger” published in the LA Times in 2009, he jokingly criticizes not only Carl’s Jr., but other fast food giants that have employed a similar advertising strategy. Neil finds himself conflicted by the commercial featuring model and cooking show host Padma Lakshmi. These over zealous commercials have become nothing but the norm, nevertheless, Neil wonders if it has gone