Company G: 3-Year Marketing Plan
Introduction Company G is a major player in the electronics market. We have an excellent reputation for being a ground-breaking company that provides high-quality, highly reliable products that are reasonably priced. Our consumers take pride in the items that they purchase with the Company G name on them. Our small appliance line fits well into our electronics family and will be just as pleasing to our customers as our other products. The G100 Iron/Garment Steamer introduced in this marketing plan will offers unique features that that will appeal to customers and potential customers as well.
Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.â€
The Product
The G100 has features found pricier products of this type as well as features that are rare or totally unique to this product. Features include the following:  7 foot steam hose that is convenient for steaming hanging drapes and curtains.  Fully retractable jam proof swivel cord which stays out of the way during use and makes storage easy and the swivel cord is less likely to crinkle or twist. This is a feature that makes the iron more attractive to customers  Clear removable water tank The water tank is clear so that the user can see the water level. It can be removed to make filling easier and eliminates the mess and safety issues associated with pouring water directly into the tank however, this still can be done if the iron is in use when more water is needed. This feature is not found on many appliances of this type.  Titanium soleplate with holes at tip. Titanium heats quicker and evenly while the extra holes provide steam in hard to reach areas where it is needed. Consumers want to get their ironing done as quickly and thoroughly as possible. An iron that heats quickly provides the speed that consumers would want, especially for those who iron in the morning before they go off to
Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.â€
The Product
The G100 has features found pricier products of this type as well as features that are rare or totally unique to this product. Features include the following:  7 foot steam hose that is convenient for steaming hanging drapes and curtains.  Fully retractable jam proof swivel cord which stays out of the way during use and makes storage easy and the swivel cord is less likely to crinkle or twist. This is a feature that makes the iron more attractive to customers  Clear removable water tank The water tank is clear so that the user can see the water level. It can be removed to make filling easier and eliminates the mess and safety issues associated with pouring water directly into the tank however, this still can be done if the iron is in use when more water is needed. This feature is not found on many appliances of this type.  Titanium soleplate with holes at tip. Titanium heats quicker and evenly while the extra holes provide steam in hard to reach areas where it is needed. Consumers want to get their ironing done as quickly and thoroughly as possible. An iron that heats quickly provides the speed that consumers would want, especially for those who iron in the morning before they go off to