Company G Worksheet
Marketing Plan Worksheet
This worksheet is a complement to the study guide for both the MKT1. The purpose of this worksheet is to help you think about and apply important marketing concepts to Company G. By working through the exercises and matrices introduced in this worksheet (Section A, Section B, and Section C), you are laying the foundation for your marketing plan required in this assessment. This worksheet should be completed before you write your Marketing Plan, for which a template is provided.
SECTION A – Product and Target Market
The purpose of this exercise is to help you define and classify your chosen product, and define a specific target market. What a product is, how it supports the company mission, and how it fits into the market must be well understood in order to market it effectively. The target market must also be a fairly narrow, specific group of customers for this task.
Product
Product Description & Support of Mission Statement: Describe the different features of your product, then explain how that feature supports the given mission statement
Example:
|Product Description: ACME Roadrunner pellets |Mission Statement: Our mission is to delight our customers and channel partners by providing high|
|Ethics and social responsibility |quality, effective roadrunner pellets with timely delivery, superior customer service, and the |
| |best warranty in the industry. |
|Feature: potent roadrunner deterrent chemicals |How this supports the mission statement: The concentrated formula makes our pellets more |
|Through a strong ethics program and social responsibility our company would |effective than competing products. It will be perceived as higher
This worksheet is a complement to the study guide for both the MKT1. The purpose of this worksheet is to help you think about and apply important marketing concepts to Company G. By working through the exercises and matrices introduced in this worksheet (Section A, Section B, and Section C), you are laying the foundation for your marketing plan required in this assessment. This worksheet should be completed before you write your Marketing Plan, for which a template is provided.
SECTION A – Product and Target Market
The purpose of this exercise is to help you define and classify your chosen product, and define a specific target market. What a product is, how it supports the company mission, and how it fits into the market must be well understood in order to market it effectively. The target market must also be a fairly narrow, specific group of customers for this task.
Product
Product Description & Support of Mission Statement: Describe the different features of your product, then explain how that feature supports the given mission statement
Example:
|Product Description: ACME Roadrunner pellets |Mission Statement: Our mission is to delight our customers and channel partners by providing high|
|Ethics and social responsibility |quality, effective roadrunner pellets with timely delivery, superior customer service, and the |
| |best warranty in the industry. |
|Feature: potent roadrunner deterrent chemicals |How this supports the mission statement: The concentrated formula makes our pellets more |
|Through a strong ethics program and social responsibility our company would |effective than competing products. It will be perceived as higher