Comparative Analysis Of Marketing Strategies Of VODAFONE And AIRTEL

A PROJECT REPORT ON THE COMPARATIVE ANALYSIS OF MARKETING STRATEGY OF VODAFONE AND AIRTEL

Submitted By:
SHRESTHA SAHU
B.COM (HONS)
ENROLLMENT NO.
A7004613046
Under Guidance Of:

Faculty Guide:
Mrs Charu Bisaria
Assisstant Professor
ABS, Lucknow

(RESEARCH PROJECT REPORT FOR BACHELOR OF COMMERCE (2011-2014)

AMITY BUSINESS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH, LUCKNOW

ACKNOWLEDGEMENT

I SHRESTHA SAHU sincerely thankful to all those people who have been giving me any kind of assistance in the making of this project report.

I express my gratitude to Mrs CHARU BISARIA , who has through his vast experience and knowledge has been able to guide me, both ably and successfully towards the completion of the project..

I would hereby, make most of the opportunity by expressing my sincerest thanks to all my faculties whose teachings gave me conceptual understanding and clarity of comprehension, which ultimately made my job more easy. Credit also goes to all my friends whose encouragement kept me in good stead. Their continuous support has given me the strength and confidence to complete the project without any difficulty .

Last of all but not the least I would like to acknowledge my gratitude to the respondents without whom this survey would have been incomplete.

I am also thankful to authority of Airtel & Vodafone for providing me the information.

(SHRESTHA SAHU)

DECLARATION

I SHRESTHA SAHU, hereby solemnly and affirmly declare that the project of comparative study between Airtel and Vodafone has been prepared by me. The Findings and , analysis made in the project is exclusively the