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Comparative Financial Analysis of Easyjet & Ryanair

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Comparative Financial Analysis of Easyjet & Ryanair
Comparative Financial Analysis of Ryanair & EasyJet for financial years ending
2010, 2011 and 2012.

Submitted by
Muhammad Sufyan Sadiq

CONTENTS
Chapter No. Topics Page No.
1 Executive Summary ----------------------------------------------------------------------
-------------- 3
2 Introduction ------------------------------------------------------------------------------- 6
3 PESTEL Analysis ------------------------------------------------------------------------ 9 3.1 EasyJet -------------------------------------------------------------------------- 9 3.2 Ryanair ------------------------------------------------------------------------- 12 3.3 Comparative Analysis -------------------------------------------------------- 15
4 Porter's Five Forces Analysis ----------------------------------------------------------- 17 4.1 EasyJet -------------------------------------------------------------------------- 17 4.2 Ryanair ------------------------------------------------------------------------- 19 4.3 Comparative Analysis -------------------------------------------------------- 21
5 Strengths and Weaknesses -------------------------------------------------------------- 22 5.1 EasyJet ------------------------------------------------------------------------- 22 5.2 Ryanair ------------------------------------------------------------------------- 23 5.3 Comparative Analysis -------------------------------------------------------- 24
6 Financial Comparisons ------------------------------------------------------------------ 25 6.1 Profitability Ratio ------------------------------------------------------------- 25 6.2 Efficiency Ratio --------------------------------------------------------------- 26 6.3 Liquidity & Current Ratio --------------------------------------------------- 26 6.4 Gearing & Interest Cover Ratio --------------------------------------------- 26 6.5 Price-Earnings


References: 1. EasyJet Airline Company Limited (n.d.) businessteacher, retrieved on March 9, 2013 from:http://www.businessteacher.org.uk/business-resources/swot-analysis-database/EasyJet-swot-analysis.php 2. EasyJet: Annual Reports and Accounts (2010, 2011, 2012) 3. Hoffman, S. (2007) The Low-Cost Airline Ryanair, GRIN Verlag 4. Mayer, F 5. Muller, C. (2011) Case Study and Comparative Strategic Analysis of Toyota and Ryanair, GRIN Verlag 6. O’Cuilleanain, et al 7. Ryanair: Annual Report and Financial Statements (2010, 2011, 2012) 8. Sorenson, T.C
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