Comparative Market Analysis of Samsung Electronics
FINAL REPORT
ON
COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS VIS- A- VIS ITS COMPETITORS
SAMSUNG INDIA ELECTRONICS PVT LTD.
REPORT
ON
COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS
VIS- A- VIS ITS COMPETITORS
A report submitted in partial fulfillment of the requirements of
MBA Program of
Jaipuria Institute of Management
TABLE OF CONTENTS Acknowledgement…………………………………………………………………………4 1. Abstract ……………………………………………………….................. ………5 2. Introduction ………………………………………………………………………..6 a. Overview of the Consumer durable sector………………………………..7-8 b. Company profile……………………………………………………………..9-10 c. Laying the foundation to become a world class company……………11-12 d. Comparative analysis ……………………………………………… ……13-15 e. Consumer perception………………………………………………………..16 4. Objective of Research…………………………………………………………….17-18 a. Research Methodology…………………………………………………..........19 b. Sources of data collection………………………………………………………20 5. Analysis of Dealers Questionnaire on CTV…………………………………….21-27 6. Analysis of Dealers Questionnaire on AC………………………………………28-33 7. Findings from the Consumer Questionnaire……………………………………34-41 8. Analysis of sales Data of Samsung……………………………………………..42-46 9. Findings of the Report………………………………………………….............47-48 10. References ………………………………………………………………………50
11. Proposed Questionnaire………………………………………………………..51-62
12. Conclusion………………………………………………………………………….63
ABSTRACT
“All human actions have one of these seven causes: chance, nature, compulsion, habit, reason, passion and desire”. As a human being the major cause to take over this project was reason. The reason is to accomplish my task, aim, and motive of enhancing my knowledge and to know more about the
ON
COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS VIS- A- VIS ITS COMPETITORS
SAMSUNG INDIA ELECTRONICS PVT LTD.
REPORT
ON
COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS
VIS- A- VIS ITS COMPETITORS
A report submitted in partial fulfillment of the requirements of
MBA Program of
Jaipuria Institute of Management
TABLE OF CONTENTS Acknowledgement…………………………………………………………………………4 1. Abstract ……………………………………………………….................. ………5 2. Introduction ………………………………………………………………………..6 a. Overview of the Consumer durable sector………………………………..7-8 b. Company profile……………………………………………………………..9-10 c. Laying the foundation to become a world class company……………11-12 d. Comparative analysis ……………………………………………… ……13-15 e. Consumer perception………………………………………………………..16 4. Objective of Research…………………………………………………………….17-18 a. Research Methodology…………………………………………………..........19 b. Sources of data collection………………………………………………………20 5. Analysis of Dealers Questionnaire on CTV…………………………………….21-27 6. Analysis of Dealers Questionnaire on AC………………………………………28-33 7. Findings from the Consumer Questionnaire……………………………………34-41 8. Analysis of sales Data of Samsung……………………………………………..42-46 9. Findings of the Report………………………………………………….............47-48 10. References ………………………………………………………………………50
11. Proposed Questionnaire………………………………………………………..51-62
12. Conclusion………………………………………………………………………….63
ABSTRACT
“All human actions have one of these seven causes: chance, nature, compulsion, habit, reason, passion and desire”. As a human being the major cause to take over this project was reason. The reason is to accomplish my task, aim, and motive of enhancing my knowledge and to know more about the