1. Determine the business profile variables
2. Identify the services and kind of flowers being offered and the months when the sale is highest and lowest
3. Compare and analyse the sales of flowers during the seasons when it is in demand and not
4. Identify the problems being encountered and factors affecting the sales
5. Prepare plan of action
Questionnaire
I. Profile Variables
Name of Business: ___________________
Type of Business: _______ sole proprietorship _______ corporation _______ partnership _______ others
Area of Business: _______ along the public market _______ other commercial area _______ residential area _______ others
Number of workers:_______ 1 _______ 2 _______ 3 _______ 4 _______ 5 and above
Years in Operation _______ 1-5 years _______ 6-10 years _______ 11-15 years _______ 16-20 years _______ above 20 years
II. Product/ Goods Supplier _______ within the province _______ outside the province _______ outside the country _______ outside the province and outside the country _______ within and outside the province _______ within the province and outside the country
Flowers being Sold: (displayed at the time of survey) ________ Rose ________ Malaysian Mums ________ Angels’ Breath ________ Anthurium ________ Birds of Paradise ________ Tulips ________ Star Gazer
Peak Seasons for flowers: __________________________________ Estimated Sales: _______ below 10000 _______ 10000-29999 _______ 30000-49999 _______ 50000-69999 _______ 70000-89999 _______ 90000 and above
Dormant Seasons for flowers: _______________________________ Estimated Sales per day: _______ 0 – 499 _______ 500 – 999 _______ 1000 – 1499 _______ 1500 – 1999 _______ 2000 and above
Problems Encountered: Dormant Seasons Peak Seasons
Never Sometimes Always Never Sometimes Always
Dried flowers Pests Few customers
References: Maia, Ronaldo. More Decorating With Flowers. 2009. Pryke, Paula. Flower Innovations. 1998 Tozer, Zibby