Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the…
Google, Inc. has been one of the fastest growing and profitable companies in the world. Since its inception in 1998, it has revolutionized the way the world uses the Internet. Though Google has its hands in many different projects, the classification of industry under which Google falls is simply the Internet search process. Initially, Google strived to be the “perfect search engine” (About google, n.d.). Today, they have evolved to become that and more, with application developments that are user-friendly, their form of electronic mail, and their streamlined and sleek method of helping other businesses reach their target markets with simple advertisements. Google is renowned for their exemplary customer service and providing one of the top-sought-after workplaces in the world (Smith, 2011). With simple guidelines for their practices, Google is the industry leader in user-friendly web applications. Their ten keystones for their business are all customer-focused and are aimed at being the best and fastest.…
Google is one of the largest and well-known companies in the technology industry. They have been known for their search engine for many years now. Also, Google has expanded their business into several other areas in technology from smart phones, tablets, android, and business software. Google’s search engine is known for reliably getting its users the information they want. One unique aspect that Google has is its business organizational structure is that it is flat and formed up into project teams, unlike most businesses.…
Functionality of keywords is the second aspect elaborated upon in this paper. When one uses the Google search engine, results immediately appear as each word is typed in before one even presses search. The keywords are matched against thousands of websites and results are based on the measure of importance assigned to the web pages and the content that relates to the…
Google has created the most popular search engine and organized the information in such a manner that it has created a sustainable competitive advantage as is clear from the fact that although the search engine was started in 1997, the company is still having its domination in the search engine market with a market share of 67.5% in Feb. 2013 as per the data released by comScore, the leading (comScore, 2013: Mar. 13). Company has created a first mover advantage by aggressively building its search engine by adding to it Google Books, Google Scholar, Google Finance, Google News, Google video, Google Images etc. which helped the user search with specific key words. The company has been able to sustain its competitive advantage as is also clear from the fact that General Sentiment, a social analytical company has ranked Google topping the list of brands with a brand value of $756.6 million even surpassing Apple’s brand value (Reisinger, 2012: Aug. 2). This is a result of its innovative products and heavy expenditure on sales and marketing. Google invested $6.143 billion in 2012 on sales and marketing which is 12.2% increase over investment of $4.589 billion in 2011 on sales and marketing (Google, 2012: n.d). There was addition of advertising expenses of $288 million in 2012 (Google, 2012: n.d) which is a reflection of how the company invests in brand building of its products. The diversification move undertaken by the company is the result of innovation at Google and extensive research and development with R&D expenses continuously increasing from $3.8 billion in 2010 to $5.2 billion in 2011 and $6.8 billion in 2012 (Google, 2012: n.d). Although there were initial problems with the…
The current market position of Yahoo in search engine industry exhibits that it is far behind than its competitor Google as Google is generating about double revenue on each search advertisement (ad). The organization structure complexities, slow decision making process, lack of focus are some of the main issues that Yahoo is facing currently. The issues in Yahoo has compounded due to failure of the business to adopt the rapid changes in business environment. It caused a sharp decline in its ad revenues (Indu & Gupta). The financial information exhibits an increase in total revenue but a sharp decline in its net income. This paper discusses about some issues and their recommendations for Yahoo.…
Google is by any standards a huge corporation, generating in 2009, annual revenue of $23,651,000,000. At its core is its search engine, which processes over a million search requests every day. It is globally involved in the advanced development and application of multinational public cloud computing, Internet search and advertising technologies and its declared mission from the outset has been ‘to organize the world’s information and make it universally accessible and useful’.…
Industry Background Search engine companies haven’t been around for very long with most of them coming into existence in the mid 1990’s. Many of these companies are already gone or in a state of gobbling each other up to compete with the bigger companies. Yahoo seems to be the grandfather of the currently existing crop starting in 1994. The growth in Internet usage and the amount of data being made available has made accurately and quickly finding that data more important. The search companies and search engine strategies have become very important to webmasters and company marketing strategies due to the desire of companies to have their products and services appear at the top of the list and on the most used search sites. The methodologies that a company uses for searching is highly confidential. Some search companies get its search crawler data from Google, for instance Yahoo did this for a while and now AOLSearch is “enhanced” by Google. The companies earn their money in a variety of ways but primarily it is paid advertising that is the bread and butter of this industry. Google, Inc. Background Google Inc. has gone from literally a garage company started in 1998 by two Stanford University computer science graduate students, Sergey Brin and Larry Page, to a forward thinking firm that employs over 10,000 people today. The two actually met in 1995 and began formulating their initial ideas on searching which they tried to sell. When no interest was garnered for it, they decided to form Google and presented their search methods at a World Wide Web conference in 1998 and by 1999 had $30 million in funding from a variety of means. Google went public in 2004 raising $1.6 billion. Google is so “big” it has become a new word in the English language meaning; to search for information on the Internet, esp. using the…
Google’s greatest creation is its Internet search engine. In 2008 it is estimated that Google earned more than $4 billion in profits and more than 95% of that profit was tied to its advertising coming from its search engine. Google’s search engine was able to revolutionize the way an Internet search engine gave results to a particular search that was conducted. A basic search engine would stack results based on the amount of times your search term appears on each site. On the other hand, Google stacks its results based on its relevance and importance to that…
Google also makes up 62.9% of the market share of search engines with the next closest competitor being Yahoo at 16.8%. This accounts for Google’s huge boost in revenue over recent years.…
Google just so happens to be world’s largest and most powerful search engine. Google’s top competitors are AOL and Yahoo. Google has a Return on assets of 21.5% and Return on Equity of 25.97% with a revenue growth of 117.56% and its current revenue per share $11.692 (Wheelen 2008). In March 2001 Google.com became available in 26 different languages (Google.com). The search engine has even more now, well over 75. “Google did not have a profitable business model until the third iteration of their popular AdWords advertising program in February of 2002, and was worth over 100 billion dollars by the end of 2005” (seobook). Google believes in innovation to keep on going. Google constantly is developing new technologies and as you can see by its revenue growths it keeps getting bigger and adding more tools for users to access for free. Google is run by highly talented individuals that have the knowledge to build Google farther and farther each year in revenue’s. Google also offers different services for advertisers to network and expand their advertising through tools they provide such as Adsense (Google.com). Google offers all different…
Google is the most extensively used Internet search engine and provides Internet-related products and services, including Internet search, software and advertising technologies around the globe, include the desktop as well, with applications for web browsing, organizing and editing photos and sending massages. According to book of Bruce C. (2009), “Google has since expanded beyond its original mission of creating the best search engine to what it is today ” (p.33). Google began in1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California. The first name of Google was actually called BackRub which was on Stanford’s servers for a little over a year. BackRub finally became too large and was taken off of the servers. They thought that needed a better name for the engine and ultimately came up with Google. Originally the search engine used the Stanford website with the domain google.stanford.edu. The domain google.com was registered on September 15, 1997. They formally incorporated their company, Google Inc., on September 4, 1998 in the state of California. Google is well known for their organizational cultures distinctiveness and uniqueness compared to their competitors. On the Google’s website, they have listed down 10 core principles that guide the actions of the entire organization. On May of 2000, Google was in 10 different languages now and a partnership was developed with yahoo to be the default search. This is where the company really begins its humongous growth. In addition, Sergey Brin and Larry Page has established the Google’s culture that is based on informality, creativity, innovation and fun (Google, 2010). “ Focus on the user and all else will follow”- Google strives to put the end user's profits ahead of shareholders when they are making corporate decisions. Google promises for users that they’ll deliver the best user experience possible by providing a clear and…
Similarities between the business models of Google and Yahoo are that they are both Internet and computer software companies, they both have maps capabilities, searching abilities, instant messaging, finance portals, they are both free, they provide email services for consumers, they both are creative companies, and they give their consumers the ability to create…
Google is an American multinational conglomerate company that specializes in internet based products and services. These products and services include online searching, advertising technologies, cloud computing, and software. Google was founded September 4th 1998 in Menlo Park, California by Larry Page, and Sergey Brin. Google’s main headquarters can be found in Mountain View, California. Google is a subsidiary of the parent company Alphabet Incorporation. Google is a very large company and it has subsidiaries of its own. These subsidaries are YouTube, ITA Software, AdMob, and Google Japan. Google is currently trading stock under the letters GOOGL and GOOG. Google has been around for about 18 years and continues to thrive. A lot of Google’s…
Yahoo is a search engine, subject directory and web portal. Yahoo.com is a website that inspires and entertain users. Yahoo provides good search results powered by their own search engine database, along with many other Yahoo search options (Yahoo Reference Search and Ultimate Yahoo Search List). Users can search the web, send & receive email, share photo, catch up on worldly news, and check the weather, stock quote & sports scores, etc. Yahoo is known for it excessive amount of content. Yahoo also provides a directory of World Wide Web sites organized in a hierarchy of topic categories. Yahoo is one of the oldest and largest directories on the Web. Yahoo as a company is headquartered in Sunnyvale, California. The company has offices in 25…