1. What is a fashion accessory to you ?
A. Necessity B. Status symbol
C. Style statement D. other______________(please mention)
2. Do you prefer branded accessories to unbranded accessories?
A. Very Strongly B.Strongly C. neutral
D. Somewhat E. Not at all
3. What products do you prefer as a fashion accessory(Rate on the basis of level of importance: 1 being the least important and 5 being the most important)
5
4
3
2
1
5
4
323
2
123
a)fastrack watches
5
4
3
2
1
b)local fancy watches
5
4
3
2
1
c)sunglasses
5
4
3
2
1
d)Bracelets
5
4
3
2
1
e)Chains
5
4
3
2
1
f)Ties
5
4
3
2
1
g)Caps
5
4
3
2
1
h)Wallets
5
4
3
2
1
i)Shoes
j)Others______________
5. How often do you change your watch?
A. Less than one year B. 1-3 years
C. 3-5 years D. More than 5 years
6. The amount of rupees you wish to spend on buying a fashion accessory ?
A. Less than 1000 B.1000-3000
C. 3000-5000 D. More than 5000
7. What influences you to buy a particular wrist watch?
A. Family B. Friends
C. Advertisements D. Other __________________
8. In your view, what key features does a watch need to have?
A. Trendy looks B. Digital & Analog combined C. Price D. After sales services
9. Which brand of watch do you use?
A. Fastrack B. Timex
C. Casio D. local fancy watches
10. Have you used Fastrack watch?
A. Yes B. No
11. How do you perceive Fastrack Watches?
A. Trendy B. Affordable
C. Unaffordable D. Value for money
12. How likely is it that you would recommend Fastrack watch to your friends and Colleagues
A. Strongly B. Fairly
C. Sometimes D. Never
13. How likely is that you buy a Fastrack watch in your next buy? A. strongly B. Fairly C. Not sure D.