CompareandContrastEssayMicrosoftvsApple
Compare and Contrast Essay: Apple vs. Microsoft
Krystal Dannettelle
Beckfield College
Compare and Contrast Essay: Apple vs. Microsoft
In life there are always comparisons especially when trying to decide between what products to buy. There is the debate of Coke vs. Pepsi, Chevy vs. Ford, and in this day in age with how technology has advanced we have Apple vs. Microsoft. Apple’s success has always been because they are a more innovative company. Their products may cost you more, but the quality you receive is well worth the cost. Their products can last years like their laptops for example, but if you have a windows based laptop you need to replace it every year in order to keep up with technology. When talking about what to compare with these two companies I am going to focus on the logo, stocks, and their operating systems.
Apple is a more consumer-based product, while Microsoft tends to reach out more towards businesses. Apple’s logo is more classic and just a picture of an apple with a bite out of the apple. While Microsoft’s is just the name Microsoft with four colored squares that look like a window. Microsoft looks like a combination of Google and Apple’s design elements. Microsoft tries to use design elements from multiple companies in order to help them with the public. No more logo in technology is more known than Apple’s. Microsoft has tried many times to rebrand themselves. According to Matt Burns, Microsoft’s logo is “simply meh”, and I couldn’t agree more (Burns, 2012, para. 3).
Microsoft has regained its position as the number 2 most valuable US company right behind Number 1 Apple. Apple is a maker of closed and proprietary Technology products. Apple has earned a commanding market value of 669 billion in comparison to Microsoft’s 408 billion. Apple develops its in secret and unveils them to the public with presentations shown to people all over the world. Apple and Microsoft are in a dead heat this year with shares of
Krystal Dannettelle
Beckfield College
Compare and Contrast Essay: Apple vs. Microsoft
In life there are always comparisons especially when trying to decide between what products to buy. There is the debate of Coke vs. Pepsi, Chevy vs. Ford, and in this day in age with how technology has advanced we have Apple vs. Microsoft. Apple’s success has always been because they are a more innovative company. Their products may cost you more, but the quality you receive is well worth the cost. Their products can last years like their laptops for example, but if you have a windows based laptop you need to replace it every year in order to keep up with technology. When talking about what to compare with these two companies I am going to focus on the logo, stocks, and their operating systems.
Apple is a more consumer-based product, while Microsoft tends to reach out more towards businesses. Apple’s logo is more classic and just a picture of an apple with a bite out of the apple. While Microsoft’s is just the name Microsoft with four colored squares that look like a window. Microsoft looks like a combination of Google and Apple’s design elements. Microsoft tries to use design elements from multiple companies in order to help them with the public. No more logo in technology is more known than Apple’s. Microsoft has tried many times to rebrand themselves. According to Matt Burns, Microsoft’s logo is “simply meh”, and I couldn’t agree more (Burns, 2012, para. 3).
Microsoft has regained its position as the number 2 most valuable US company right behind Number 1 Apple. Apple is a maker of closed and proprietary Technology products. Apple has earned a commanding market value of 669 billion in comparison to Microsoft’s 408 billion. Apple develops its in secret and unveils them to the public with presentations shown to people all over the world. Apple and Microsoft are in a dead heat this year with shares of
References: Apple Mac OS X vs. Microsoft Windows. (2014). Retrieved from http://www.wikivs.com/wiki/Apple_Mac_OS_X_vs_Microsoft_Windows Burns, M. (2012). Microsoft’s New Logo Is A Hop, Skip, And Straightened Character Away From Apple’s Typeface. Retrieved from www.techcrunch.com/2012/08/24/microsofts-new-logo-is-a-hop-skip-and straightened-character-away-from-apples-typeface/ Krantz, M. (2014). Apple vs. Microsoft: The winner is... Retrieved from americasmarkets.usatoday.com/2014/07/23/apple-vs-microsoft-by-the-numbers/