Comparing Two Advertisements

What makes commercials in the twenty-first century popular or successful? What are commercial demanding from us and what are we demanding from commercial? These are just a few questions commercial viewers should frequently be asking themselves. Most commercial produces in this century, use special techniques to attract certain viewer and their emotions. In this essay, the writer will compare and contrast two different commercial ads. Two commercial ads that have grasp the writers attention are Reebok “Skyscape" Shoes and Victoria’s Secret “Forever Sexy” Fragrance. These two commercial acquire costumers by using different techniques that appeal to viewers emotions. First, we have the Victoria’s Secret “Forever Sexy” Fragrance, this ads uses
The Reebok “Skyscape" Shoes is promoting their new and comfortable shoes. In the Reebok “Skyscape" Shoes, the model is laying on a bed with white sheets, making her the only focus of the ad itself. The model is laying naked only using the product and covered by some white sheets. The reason for the bright white background is to focus on both the product and the model. This ad uses the technique of humor, by providing the slogan “So comfortable you'll forget you have them on.” The reason why this causes a bit of humor is because the model is already in bed. She is ready to sleep, when she realize her shoes are still on. After realizing this, she starts laughing at herself and removes her Reebok “Skyscape" Shoes. In the ad, viewers will notice that the model is looking away from the camera, this is due the reason that the Reebok Company want viewers not to feel intimidated, but rather feel a connection with the model. The complete look of this ad is a fresh clean look, the reason for this is to remind viewers that after they wear their comfortable shoes, they will still feel fresh and clean when they get home after a long day. The ad goes on describing how the shoes were designed for athletes and for those who just have a long day on a daily routine, it describes how this shoes were made to travel and take on whatever life brings
All the techniques used in both ads have one main purpose, to capture viewers attention and pursued them to purchase their “extraordinary” product. Both the Reebok “Skyscape" Shoes and Victoria’s Secret “Forever Sexy” Fragrance acquire costumers attention, by using different techniques that appeal to viewers