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Comparing Wal-Mart And Target

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Comparing Wal-Mart And Target
wal The value wedges illustrated above depict differences between willingness to pay and costs amongst Wal-Mart and its major competitors, K-Mart and Target. One product was observed with three different prices from the companies in order to grasp a better understanding and comparison of the different value wedges. An actual comparison of Colgate Cavity Protection Twin Pack Toothpaste emphasizes value captured. Prices were found as follows: Target $6, Kmart $5.49, and Wal-Mart $3.38. Wal-Mart’s success is characterized by “Everyday Low Prices. Always.” Our price comparison clearly shows Wal-Mart’s impressively lower prices! (Up to 45% lower) The Discount Retailing Industry focuses on capturing the most value for buyers. Our diagrams show
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