BOOKING.COM AND HOTELS.COM
Introduction
What action could you take for the vacation several weeks in advance? Online travel websites provide reasonable solutions through one-stop service covering reservations for flights, cruises, hotels or car rentals. Travel planning that now only takes a couple of minutes without striking a blowing once took hours. For planning your trips or journeys all you have to do are just a few mouse clicks. The convenience and efficiency that travel websites bring to us improve the quality of life undoubtedly. As a significant portion of traveling, hotel accommodation decides how satisfied you are with your trip and travel website to a great extent. According to the J. D. Power and Associates 2012 Independent Travel Website Satisfaction
Report (Brown, 2012), there came a ranked list of travel booking sites including almost all market leaders based on consumers’ comprehensive satisfaction with their user experience.
Even though Hotels.com was an affiliate of Expedia, Inc., it was still the fifth most satisfied booking website, higher ranked than Expedia.com which is the main brand of Expedia, Inc. The similar situation also appeared between Princeline.com and Booking.com which ranked highest in satisfaction is part of Princeline.com. The essay will focus on these two excellent websites Booking.com and Hotels.com, indicate overall reviews and side-by-side comparisons on how well these organizations support electronic business features, figure out the best practice website features and also express some of my thoughts about ICT and electronic business in the aspect of hotel reservation.
Background
Hotels.com, the hotel specialist providing consumers a one-stop shopping choice of over
240,000 hotels and accommodations worldwide, was founded in 1991 as hotel reservations network. Its parent company Expedia, Inc. is the largest online travel company across the world. Expedia, Inc.
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