Comparison Between Asda And Tesco Branches
Unit 3: Introduction to Marketing
Assignment 1- Marketing Techniques
In this assignment I will be working for a professional organisation for marketers I was asked to carry out research into two possible contenders for inclusion on the ‘A’ classed marketers list.
There are many ways organisation use market technique I will be describing how two different organisation which is Asda and Tesco. Tesco Branches use a marketing technique such as branding and relationship marketing to market their products. One way that both of these organisations are using branding is through the customers earning ‘Tesco points’ by signing up for Asda points, as Asda is one of the largest store in the U.K and Tesco bank is also one of the best and popular companies …show more content…
that provide different range of services.
Branding often consist of a brand name such as Asda’s it involves creating a unique name and qualities for the products.
Some of these may be trademarked to prevent competitors from using similar branding. Brand is powerful tools that help to achieve market objectives such as gaining market leadership and raising customer awareness while relationship marketing is where a business focus on long term value of a customer or segment of market. Tesco often use relationship marketing to attract lifetime or long-term customers. For example they will advertise cheaper car insurance, club card points from customers using their petrol stations, which will attract customers. Once the customer relationship has been established Tesco send out coupons and prizes to customers for their long term loyalty such as weekend breaks, money off products that the customers relies on a lot.
The relationship marketing is when organisation is creating a line with the customer. Asda focuses on brand loyalty to encourage customers to repeat purchase by offering their products. It’s very similar to because they also want to raise the money using different methods. Once they are running the project effectively they will increase the number of …show more content…
donators.
The Asda brand is the heart of the company range.
It offers an amazing choice at great lower prices, with the seal of Asda quality. Their own brand products range from beans to bread, milk to eggs and ready meals to cereal, providing all consumers need and more across the store. They never stop thinking about how to give consumers more choice. There are already over 10,000 Asda Brand food products and they expand the range all the time to include new and innovative ideas. So now you can get Asda Ken Home Chinese Meals and Butchers Choice Sausages, to mention just a couple.
Many products also come in a variety of different sized packs, so consumers can pick the one that is just right for consumers. They 're committed to helping consumers choose healthier options, so if one of their own brand products is better for consumer, they 'll make it clear on the pack. When consumers see their special Healthy Eating logo, they 'll know the product has controlled levels of fat, saturated, sugar and salt and none of their Tesco brands contain any hydrogenated fat, artificial colours or flavours. Is had made Tesco survive and grow in the food retailing industry.
Tesco have their own pharmacy. Tesco Pharmacy is expanding across the UK, providing their customers with a huge range of services, much more than just dispensing. For their pharmacists that translates into truly rewarding
careers.
Tesco has developed new products brands which are cheaper but value for money. The supermarket brand has led supermarket to the growth of the market and survival during the times of the economic down turn. When they offer discounts for example 20% off thy then sell more of this product than before and raise more money. Tesco 's have diversified as they run pharmacy, café, bakers and fuel station. This has made Tesco survive because if one area is not doing well it receives financial support from other areas. For example fuel station can receive money from the insurance company. They also earn money on the conduct of the website where customers can order food straight home. Tesco has its own television ad and flyers, to promote their products.
Tesco offers Club card. Customers can collect points and earn vouchers, when the use their Club card. Customers can collect points in Tesco store and online, Tesco direct, Tesco fuel, Tesco mobile and Tesco Credit Card. Tesco also offers movie tickets, sport stuff, magical shows and more, eat out, for example in restaurants, travel for holiday by train, plane or cruiser, they can take some stuff to garden, home, learning or software tools or motoring products or get special presents of Tesco. Offering new products is a technique which has led Tesco to grow.
The possible constraints that Asda may face is Consumer loyalty. Asda may need to target their audience with an attractive price that intrigues customers to stay lawful to them. If Asda weren’t to cooperate with their prices then customers with shop elsewhere with other competitors such as Tesco Aldi etc.
The similarities in both these companies is that they both are providing a service The difference between the two is that Asda originally specialises in food, groceries, clothing and footwear then gadgets, bags. while Tesco provides services of mainly food and groceries, later on introducing insurance, pharmacy products The techniques both the company has taken up is to get customers to earn points, but how customers earn them is different as with Asda the customer has to shop to earn the points however customers with Tesco there are many more ways to earn points.
Branding is a process involved in creating a unique name and image for a product in the consumers mind through advertising campaigns with consistent theme. Branding often consist of brand name such as ‘George’, a logo. A brand can be a powerful selling tool and can help achieve marketing objectives’ such as gaining marketing leadership and raising customer awareness
Conclusion: I have described how marketing techniques such as branding and relationship marketing are used to marketing products in two organisations, the constraints and limitations under which marketers operate, with use of examples to explain the point and discussing the similarities and difference, the marketing techniques described and used for the product or service chosen in each organisation.
Bibliography:-
http://www.businessdictionary.com/
http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm
http://www.entrepreneur.com/article/77408
Assignment 1- Marketing Techniques
In this assignment I will be working for a professional organisation for marketers I was asked to carry out research into two possible contenders for inclusion on the ‘A’ classed marketers list.
There are many ways organisation use market technique I will be describing how two different organisation which is Asda and Tesco. Tesco Branches use a marketing technique such as branding and relationship marketing to market their products. One way that both of these organisations are using branding is through the customers earning ‘Tesco points’ by signing up for Asda points, as Asda is one of the largest store in the U.K and Tesco bank is also one of the best and popular companies …show more content…
that provide different range of services.
Branding often consist of a brand name such as Asda’s it involves creating a unique name and qualities for the products.
Some of these may be trademarked to prevent competitors from using similar branding. Brand is powerful tools that help to achieve market objectives such as gaining market leadership and raising customer awareness while relationship marketing is where a business focus on long term value of a customer or segment of market. Tesco often use relationship marketing to attract lifetime or long-term customers. For example they will advertise cheaper car insurance, club card points from customers using their petrol stations, which will attract customers. Once the customer relationship has been established Tesco send out coupons and prizes to customers for their long term loyalty such as weekend breaks, money off products that the customers relies on a lot.
The relationship marketing is when organisation is creating a line with the customer. Asda focuses on brand loyalty to encourage customers to repeat purchase by offering their products. It’s very similar to because they also want to raise the money using different methods. Once they are running the project effectively they will increase the number of …show more content…
donators.
The Asda brand is the heart of the company range.
It offers an amazing choice at great lower prices, with the seal of Asda quality. Their own brand products range from beans to bread, milk to eggs and ready meals to cereal, providing all consumers need and more across the store. They never stop thinking about how to give consumers more choice. There are already over 10,000 Asda Brand food products and they expand the range all the time to include new and innovative ideas. So now you can get Asda Ken Home Chinese Meals and Butchers Choice Sausages, to mention just a couple.
Many products also come in a variety of different sized packs, so consumers can pick the one that is just right for consumers. They 're committed to helping consumers choose healthier options, so if one of their own brand products is better for consumer, they 'll make it clear on the pack. When consumers see their special Healthy Eating logo, they 'll know the product has controlled levels of fat, saturated, sugar and salt and none of their Tesco brands contain any hydrogenated fat, artificial colours or flavours. Is had made Tesco survive and grow in the food retailing industry.
Tesco have their own pharmacy. Tesco Pharmacy is expanding across the UK, providing their customers with a huge range of services, much more than just dispensing. For their pharmacists that translates into truly rewarding
careers.
Tesco has developed new products brands which are cheaper but value for money. The supermarket brand has led supermarket to the growth of the market and survival during the times of the economic down turn. When they offer discounts for example 20% off thy then sell more of this product than before and raise more money. Tesco 's have diversified as they run pharmacy, café, bakers and fuel station. This has made Tesco survive because if one area is not doing well it receives financial support from other areas. For example fuel station can receive money from the insurance company. They also earn money on the conduct of the website where customers can order food straight home. Tesco has its own television ad and flyers, to promote their products.
Tesco offers Club card. Customers can collect points and earn vouchers, when the use their Club card. Customers can collect points in Tesco store and online, Tesco direct, Tesco fuel, Tesco mobile and Tesco Credit Card. Tesco also offers movie tickets, sport stuff, magical shows and more, eat out, for example in restaurants, travel for holiday by train, plane or cruiser, they can take some stuff to garden, home, learning or software tools or motoring products or get special presents of Tesco. Offering new products is a technique which has led Tesco to grow.
The possible constraints that Asda may face is Consumer loyalty. Asda may need to target their audience with an attractive price that intrigues customers to stay lawful to them. If Asda weren’t to cooperate with their prices then customers with shop elsewhere with other competitors such as Tesco Aldi etc.
The similarities in both these companies is that they both are providing a service The difference between the two is that Asda originally specialises in food, groceries, clothing and footwear then gadgets, bags. while Tesco provides services of mainly food and groceries, later on introducing insurance, pharmacy products The techniques both the company has taken up is to get customers to earn points, but how customers earn them is different as with Asda the customer has to shop to earn the points however customers with Tesco there are many more ways to earn points.
Branding is a process involved in creating a unique name and image for a product in the consumers mind through advertising campaigns with consistent theme. Branding often consist of brand name such as ‘George’, a logo. A brand can be a powerful selling tool and can help achieve marketing objectives’ such as gaining marketing leadership and raising customer awareness
Conclusion: I have described how marketing techniques such as branding and relationship marketing are used to marketing products in two organisations, the constraints and limitations under which marketers operate, with use of examples to explain the point and discussing the similarities and difference, the marketing techniques described and used for the product or service chosen in each organisation.
Bibliography:-
http://www.businessdictionary.com/
http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm
http://www.entrepreneur.com/article/77408