Comparison Between Grameenphone and Banglalink
American International University of Bangladesh
Research paper on
“Managing Profitable Customer Relationships & Partnering To build Customers Relationship-A Study OF Comparison Between Grameenphone & Banglalink.
Subject: Principal Of Marketing
Table of content: Topic Page no. Introduction to Grameenphone | 3 | Introduction to Banglalink | 4 | Company Background | 5 | Mission Of The Organization | 5 | Market Offerings (Product, Size/Type & price) | 6 | Concepts Of Marketing | 8 | Marketing Mix | 9 | Supply Chain Management | 16 | Social Marketing Campaign | 17 | List & Short Notes On Business Portfolio | 19 | Evaluation Of SBUs by BCG Matrix | 20 | Application of Product-Market Expansion Grid Strategies | 21 | Market Segmentation, Targeting and Positioning (STP) techniques | 23 | SWOT Analysis of the Company | 26 |
Introduction to Grameenphone
### Grameenphone Limited (“GP”, the “Company”) was established in 1996 and commenced services on March 1997 as a joint venture between Telenor of Norway and Grameen Telecom
### GP is a strong wireless operator in Bangladesh with approximately 25.3 million subscribers at 2010 with50.5% of the Bangladesh wireless market.
### For the fiscal year ended December 2010, GP generated total revenues of US$792 mn and underlying EBITDA of US$396 mn, representing an EBITDA margin of 50.1%
### GP operates on the GSM 900 standard with a total bandwidth of 7.4 MHz; and the GSM 1800 standard with a total bandwidth of 7.2 MHz
### The Company has a comprehensive network, with over 10,000 base stations, covering 97% of Bangladesh’s population and is GPRS/EDGE enabled.
Introduction to Banglalink
### Orascom telecom Bangladesh limited ("banglalink") is a 100% owned subsidiary of orascom telecom holding s.a.e., Egypt, ("oth") in Bangladesh. It was acquired by oth in 2004, and after a complete overhaul and the
Research paper on
“Managing Profitable Customer Relationships & Partnering To build Customers Relationship-A Study OF Comparison Between Grameenphone & Banglalink.
Subject: Principal Of Marketing
Table of content: Topic Page no. Introduction to Grameenphone | 3 | Introduction to Banglalink | 4 | Company Background | 5 | Mission Of The Organization | 5 | Market Offerings (Product, Size/Type & price) | 6 | Concepts Of Marketing | 8 | Marketing Mix | 9 | Supply Chain Management | 16 | Social Marketing Campaign | 17 | List & Short Notes On Business Portfolio | 19 | Evaluation Of SBUs by BCG Matrix | 20 | Application of Product-Market Expansion Grid Strategies | 21 | Market Segmentation, Targeting and Positioning (STP) techniques | 23 | SWOT Analysis of the Company | 26 |
Introduction to Grameenphone
### Grameenphone Limited (“GP”, the “Company”) was established in 1996 and commenced services on March 1997 as a joint venture between Telenor of Norway and Grameen Telecom
### GP is a strong wireless operator in Bangladesh with approximately 25.3 million subscribers at 2010 with50.5% of the Bangladesh wireless market.
### For the fiscal year ended December 2010, GP generated total revenues of US$792 mn and underlying EBITDA of US$396 mn, representing an EBITDA margin of 50.1%
### GP operates on the GSM 900 standard with a total bandwidth of 7.4 MHz; and the GSM 1800 standard with a total bandwidth of 7.2 MHz
### The Company has a comprehensive network, with over 10,000 base stations, covering 97% of Bangladesh’s population and is GPRS/EDGE enabled.
Introduction to Banglalink
### Orascom telecom Bangladesh limited ("banglalink") is a 100% owned subsidiary of orascom telecom holding s.a.e., Egypt, ("oth") in Bangladesh. It was acquired by oth in 2004, and after a complete overhaul and the