Comparison Between Ocean Strategies 1

ISSN: 2348 9510
International Journal Of Core Engineering & Management (IJCEM)
Volume 1, Issue 8, November 2014

Comparison Between Ocean Strategies

Prof.V.Raghu Raman
Sr.Fculty IBRA College of Technlogy
OMAN

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ISSN: 2348 9510
International Journal Of Core Engineering & Management (IJCEM)
Volume 1, Issue 8, November 2014
Abstract
This paper aims to justify the arguments made concerning to different ocean strategies with regard to the marketing environment. In this paper the theories and articles of Kim & Mauborgne are highlighted in order to shed light on the specifications of the strategies. These strategies include blue ocean strategy along with the red ocean strategy. The vieoints of the authors are discussed with a greater clarity in order to clearify both the terms with respect to different references provided. Red Ocean strategies compete in existing markets which is referred to head to head competition, where as Blue Ocean strategies exist in creation of new markets which captures the new demand. There fore the paper defines the clear differences and benefits of both the strategies. Both the stratagies carry their own significance and suitability depending on the environment of the industry. It is the responsibility of the manager to analyze and put the most appropriate strategy for their business.

Key Words: Blue ocean strategy, Red ocean strategy, innovation, competition, Cirque, rivals.

45

ISSN: 2348 9510
International Journal Of Core Engineering & Management (IJCEM)
Volume 1, Issue 8, November 2014
Blue Ocean Strategy versus Red Ocean Strategy

Introduction
The article by Kim & Mauborgne argues that two different strategies operate in the marketing environment. These strategies tend to shape the environment as per the marketers approach. They stated that when managers develop corporate strategies they initially analyze the environment of the industry in order to make sure which strategy would be suitable for their business. In this paper the

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