Comparison Between Vietnam and Australia Culture
| | A well-established organization is seeking to expand its operation internationally in Vietnam. The Purpose of the report is to analyses the situation and cultural in Vietnam and business level strategy and market entry strategy |
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INTRODUCTION:-TCL is one of the world’s leading manufacturers of multimedia electronics. Its main product is the color TV. TCL has branches across all over the world, such as Huizhou, Henan, Wuxi, Inner Mongolia, Nanchang, and Chengdu in China, Juarez in Mexico, Bangkok in Thailand and Poland (TCL Multimedia). As one of the world’s leading firms of multimedia electronics, geographical expansion is the first priority. That's why TCL is planning to expand its business in Vietnam. Understanding that the different in cultural issues can be a great obstruction for the success rate of the enterprise and realize the importance of industry analysis will help to calculate the cost possibility of the proposed venture, the senior management team authorized this report. This report aims to identify the differences and similarities in Vietnamese and Chinese cultures by using the Hofstede cultural dimensions. The situation analysis is also discussed in this report with advantage, disadvantage and potentiality and possible threats. Moreover, Porter Five Forces Model is used to conduct the analysis of the multimedia electronics company in China and provide a detailed analysis of the business segment in Vietnam,
TCL Multimedia, which is a well – established corporation in multimedia electronics in China, has been authorized a detail analysis based on four keys issue.
Firstly, Hofstede’s cultural dimensions are provided to the senior management team of TCL with an appropriate understanding of Vietnamese culture, and the different between Vietnamese culture and that of China. The analyses come up with 2 similarities which are individualism and uncertainty avoidance and 3 differences which are power distance, masculinity and
Table of content
INTRODUCTION:-TCL is one of the world’s leading manufacturers of multimedia electronics. Its main product is the color TV. TCL has branches across all over the world, such as Huizhou, Henan, Wuxi, Inner Mongolia, Nanchang, and Chengdu in China, Juarez in Mexico, Bangkok in Thailand and Poland (TCL Multimedia). As one of the world’s leading firms of multimedia electronics, geographical expansion is the first priority. That's why TCL is planning to expand its business in Vietnam. Understanding that the different in cultural issues can be a great obstruction for the success rate of the enterprise and realize the importance of industry analysis will help to calculate the cost possibility of the proposed venture, the senior management team authorized this report. This report aims to identify the differences and similarities in Vietnamese and Chinese cultures by using the Hofstede cultural dimensions. The situation analysis is also discussed in this report with advantage, disadvantage and potentiality and possible threats. Moreover, Porter Five Forces Model is used to conduct the analysis of the multimedia electronics company in China and provide a detailed analysis of the business segment in Vietnam,
TCL Multimedia, which is a well – established corporation in multimedia electronics in China, has been authorized a detail analysis based on four keys issue.
Firstly, Hofstede’s cultural dimensions are provided to the senior management team of TCL with an appropriate understanding of Vietnamese culture, and the different between Vietnamese culture and that of China. The analyses come up with 2 similarities which are individualism and uncertainty avoidance and 3 differences which are power distance, masculinity and