Comparison of Apple and MatsSoft
Comparison of Apple and MatsSoft on Basis of Various Strategies of Branding
Branding and Positioning Strategy of Apple and MatSsoft
For many years the product strategy of Apple is involved for creating many innovative products which are aligned with the strategy of “digital hub” (www.marketingmindscom). The core competence of the company is on delivering the exceptional experience with the user interfaces. The company has the strategy of branding which focuses on the emotions. The brand personality of Apple is about the imagination, lifestyle, innovation, passion through technology.
For the sales promotion strategy this company knows what is best. This company uses the short term techniques for persuading the members of the target market for responding to their products. The example include the promotional techniques of cash back, rebates, lower purchase prices etc. The stores of the Apple are different and quite distinct as they are very captivating and different from many other electronic stores as they display their products for the consumers to use hands-on.
The consumers are allowed for surfing the web on any of their computers, listen on the latest iPods and have a hand-on experience on the iPhone and their features. This is one of the major techniques of sales promotion which the company has developed.
This company maintains a monolithic brand identity, which means everything is associated with the name of Apple. On the other hand the company MatSsoft which provides the web-based solutions that joins up the work flow management follows the strategy of niche marketing of the brand.
The company’s one of the product MATS requires a different strategy of marketing as it does not fit into the already existing service category such as the business process management and CRM. While the main strengths of the solutions are dynamism and flexibility simple definitions are difficult.
The company created a story on the brand identity bill board that resonates
Branding and Positioning Strategy of Apple and MatSsoft
For many years the product strategy of Apple is involved for creating many innovative products which are aligned with the strategy of “digital hub” (www.marketingmindscom). The core competence of the company is on delivering the exceptional experience with the user interfaces. The company has the strategy of branding which focuses on the emotions. The brand personality of Apple is about the imagination, lifestyle, innovation, passion through technology.
For the sales promotion strategy this company knows what is best. This company uses the short term techniques for persuading the members of the target market for responding to their products. The example include the promotional techniques of cash back, rebates, lower purchase prices etc. The stores of the Apple are different and quite distinct as they are very captivating and different from many other electronic stores as they display their products for the consumers to use hands-on.
The consumers are allowed for surfing the web on any of their computers, listen on the latest iPods and have a hand-on experience on the iPhone and their features. This is one of the major techniques of sales promotion which the company has developed.
This company maintains a monolithic brand identity, which means everything is associated with the name of Apple. On the other hand the company MatSsoft which provides the web-based solutions that joins up the work flow management follows the strategy of niche marketing of the brand.
The company’s one of the product MATS requires a different strategy of marketing as it does not fit into the already existing service category such as the business process management and CRM. While the main strengths of the solutions are dynamism and flexibility simple definitions are difficult.
The company created a story on the brand identity bill board that resonates