Hero :- Indian.
Kawasaki being a Japanese company has made its market firm in India too.
Kawasaki automobiles are known for their performance, quality and looks.
Kawasaki launched a 250cc bike in India namely KAWASAKI NINJA 250R.
This bike has all the features as the Kawasaki is always known for (Performance, Quality and Looks)
However to buy this machine people had to pinch their pockets. Ninja 250R was made for India but the prices were touching the sky.
In comparison with Indian bike the HERO KARIZMA ZMR
Hero being an Indian manufactures of bikes n very trust worthy with their machines had still no comparison with the Japanese Kawasaki
Hero is known for After sales service, Fuel economy and Price.
Hero is a company which is actually made for India and has received great success for all the bikes they have made till date.
However after the launch of Kawasaki Ninja 250R, People started to get attracted to the Kawasaki market.
Hero KARIZMA ZMR and Kawasaki Ninja 250R both fall in the same segment, but still people opted for Kawasaki as it was an imported company and Ninja had its mark from 1983.
COMPARISON FOR KAWASAKI NINJA AND HERO KARIZMA ZMR
As we see in the comparison, it shows the performance of Ninja is a bit high than that of Karizma. However the price also has a huge difference between them. Hero is much more cost effective than Kawasaki.
In India people have a mentality that “bigger the name bigger the person”
Kawasaki had made no advertisements for Ninja in India, Kawasaki dint even launch the bike in a great way. All that Kawasaki had to do is announce the launch of Ninja 250R in some automobile magazines. No television commercials, no radio ads, no newspaper ads, no hoarding, NOTHING was done to promote its official launch in India. The news still spread like a wild fire in the forest and that was all done through mouth to mouth publicity by the bikers in India.
Kawasaki dint put any effort