Comparison Of Consumerism And The Industrial Revolution

The word consumerism comes from the word consume, which means to use, destroy or take. And the word consumerism also refers to the movement that promotes the interests of consumers that is, people who purchase goods, use them, and then buy more. Consumerism has become the biggest issue in the world right now as people have become more self-centered, superficial and insensitive to the world around them. Consumerism has become a confusion of the things we need and want. Needs would be defined as goods or services that are required. This would include the needs for food, clothing, shelter and health care. Wants are goods or services that are not necessary, but that we desire or wish for. For example, we need clothes, but we may not need designer
The industrial revolution made the companies think in the favor of consumerism. It made the companies realize that it does not matter if a product serves human needs. It only matters if it has good sales. Companies want people to keep buying new stuff, even if they don’t need it. How would they achieve such a difficult task? They do this by things like marketing, branding and advertising. Companies use emotions to market their products. Every person has emotions and social needs like to belong, to have friends, to achieve, to be happy and many more. These create the want in the consumer's mind. Marketers promise the consumers that the product will satisfy you and convince the consumer’s that if they don’t buy it they will be dissatisfy. Another way companies increase consumerism is from branding. Branding is done in many ways like through television, radio, billboards, concerts, sponsorship and many other ways. For example brands give their products to celebrities who then wear it in public. This is one way of branding that company’s use. Companies do that to send out the virus of its brand into the world, which increases