Fashion in the Media
Magazine Comparison
January 31, 2013
Harper’s Bazaar vs. Vogue Imagine a 25 – 49 year old woman – the professional woman whose style is effortless and chic, she’s not afraid to play it down a little and opt for jeans on the weekend. That is your average Harper’s Bazaar reader. Now, think of the woman who is racy, she chooses pumps over flats, and she is between the ages of 25 to 34 years old – she is most likely an avid Vogue reader. Although these target readers seem to be on opposite ends of the spectrum, both of the magazines that they read are strikingly similar, with minor differences. Harper’s Bazaar’s mission statement states that they are “a visual muse and an unrivaled source of ownable style.” The