Comparison Of Nordstrom And Walmart

For my research, I chose to compare Nordstrom and Walmart since they seem to be catering to different spectrums of class dynamic. I decide to do my research over the weekend where majority of individuals have days off work. I also did not want my choice of clothing to affect the outcome of my observation and interactions among those in the store. Therefore, I wore a dressy blouse with black pants to fit the model of their clientele in Norstrom and comfortable clothes such as; a red tee shirt and blue jeans when I visited Walmart. With this said, at first I was not sure about what product I wanted to focus on until I got to Nordstrom located at the Arden Fair Mall in Sacramento. It was approximately 4:40 when I arrived and as I walked into the store I notices to my left a beautifully structured and organized shoe section. That is when I decided to focus my research on shoes, but specifically high heels.
To being my research, I started with exploring Nordstrom
I went to Walmart in the city of Dixon on Sunday at approximately 2p.m. This Walmart had one long floor with variety of products. The products were all separated with isles that had descriptions of what were sold throughout it. Here all the employees wore a vest that had the Walmart logo on the back of it with black pants and sneaker. The age demographic of the employees seemed to range from ages thirty to forty years old. Majority of the employees were either black or hispanic. I noticed that there the male employees usually dealt with the stacking or carrying heavy products while the female employees, dealt with organizations of the products. This is making sure to put products back where they belong while the males, restocked what was needed. These are my initial remarks of both stores. However, once I did my thirty minute observations for