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Comparison Of Tesco And River Island

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Comparison Of Tesco And River Island
A similarity of Tesco and River island’s marketing techniques is that they both use TV, newspapers and magazines advertising at regular intervals. One of the benefits of TV advertising is that it has an ability to communicate with a very large audience; TV ads are good to attract attention, create awareness and establish preference for products. Businesses are better able to reach targeted audiences by purchasing ad spots during shows their intended demographic is likely to be
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