Comparison Proposal: Hopkins County Madisonville Public Library
Hopkins county madisonville public library
pUBLIC RELATIONS CAMPAIGN PROPOSAL
bY: sTEPHANIE l. mARTIN
Table of Contents
Contact Information & Hours of Operation Page 3 Purpose Statement Page 3 About the Hopkins County Madisonville Public Library Page 4 Type of Campaign Page 4 Reason for the Campaign Page 5 Overall Goal of Campaign Page 5 Objective & Strategies Page 6 Description of Two Tactics Page 7 Research References Page 8
Hopkins County madisonville Public library (HCMPL)
Main Location: 455 Madison Square Drive
Madisonville, KY 42431
Tel: (270) 825-2680
Fax: (270) 452-2451
Monday – Friday: 10am-7pm
Sat: 10am-5pm
Sun: CLOSED
Extended Location: 103 West Ramsey Street Dawson Springs, KY 42408
Tel: (270) 797-8990
Tuesday – Friday: 10am-5:30pm
Sat: 10am-3pm
Sunday – Monday: CLOSED
Email Address: library@publiclibrary.org
HCMPL’s Purpose Statement
“We make available ideas and information to all and we strengthen our community by promoting individual and lifelong learning.”\
About the hcmpl
Hopkins County Madisonville Public Library (HCMPL) opened in 1921 in the back of Miss Georgia Bishop’s shop. After moving several times and purchasing other properties to expand, the HCMPL …show more content…
now has over 85,000 books (an annual circulation of over 200,000). These are currently available to over 37,000 library card holders in the Western Kentucky area. (You do not have to be a permanent resident of Hopkins County to have a library card.) They also provide outreach services, computer services, and online resources, while hosting many events for the surrounding communities.
HCMPL receives monies from an inter-local agreement between the City of Madisonville and Hopkins County governments, as well as from the state of Kentucky based on a KDLA formula. County funding supplies the biggest portion of their income. It also limps along on donations, fundraisers, and grants to help support its extracurricular functions. Grants are great ways for the HCMPL to receive funding; however, they are very unreliable and difficult to get. For this reason, the library budgets on city and county funding and (usually) only has extracurricular activities if they can raise the money to fund them.
type of campaign
The HCMPL needs a Standing Campaign for the reasons described in the next section.
Reasons for the Campaign
At the moment, the HCMPL major business goal is to be moved into a more permanent facility. (Their original building has structural damage.) The organization is trying to achieve this while they continue to operate and serve the public. Funding this move is coming directly from the budget allocated to them from the county. Unfortunately, this leaves little to be used for the programs and resources the library provides the public. This is where donations and fundraisers are needed.
Unfortunately, reports show that their current promotions are not reaching their intended audiences.
Word of mouth seems to be their best way to inform. Following this would be articles in the local newspaper, then social networking (Facebook, Twitter, etc). The in-house promotions do quite well with posters, flyers, etc. Although they spread awareness, they do not help as much to raise funds. In order to continuing running their programs, the organization is going to have to incorporate a new public relations campaign that can raise the interest of the public and gain the support that they need to keep providing these resources and programs throughout the duration of their
move.
overall Goal of campaign
To raise the funds needed to maintain the libraries extracurricular activities and resources during the 2 months of their move, thereby establishing another source of income to pay for these expenses on an ongoing basis (permanently).
Objectives & Strategies
1) Promote the extracurricular activities and resources that are available to raise participation by 10%. * Library newsletter sent by postal mail, email and in person on location * Information packets distributed through local school systems, churches, and youth organizations * Provide schools & local businesses with pencils/pens with libraries information * Website promoted on local news websites, social networking websites, and newspapers * Promotions on local radio stations (4am-8am & 3pm-6pm for intended audiences)
2) Hold a Fundraiser to help pay for extracurricular activities and resources. * “Buy a Book” Fundraiser * December 15th, 2012 * Will be 8am-6pm (extended library hours) * Sale cheap used books that the library is trying to get rid of * Fundraiser can also be done at local schools * Set up as a book fair * Also promote extracurricular activities during the fundraisers 3) Branding of each Extracurricular Activity * Ask local businesses to sponsor one (or more) of the activities * Do so by: * Monetary donations * Book Donations * Time Volunteering * Promoting the activities through their business * On the back of their business cards * Flyers handed out in their establishment * Posters in their establishment * Sponsors receive: * Business broadcasted as the sponsor at the event * Business broadcasted as the sponsor on radio and online promotions * Online promotion will have link to their website if available * Contact information posted in header/footer of all flyers/posters for events they are sponsoring
TACTICS
1) Target the younger generation (students, teenagers) and the electronically inclined of the local and surrounding communities through social media. * Create a social network profile for the HCMPL * Create a Facebook * Increase participation in the library through online monthly giveaways * Requirements * Attend at least 1 library event within 30 days before winning (or) * Show participation through revolving account activity (books) 2) Target local businesses, organizations, groups, etc. through business promotions (branding the library’s events & extracurricular activities). * Should work due to many other small businesses in local area with low funds needing promotions. * Ask local businesses to sponsor one (or more) of the activities through face-to-face contact, email, phone, and postal letters. * Sponsors receive: * Business broadcasted as the sponsor at the event * Business broadcasted as the sponsor on the radio and online ads * Online promotions will have link to their website if available * Contact information posted in header/footer of all flyers/posters for events they are sponsoring
References
About HCMPL. (2012, August 1). Hopkins County Madisonville Public Library. Retrieved December 1, 2012, from http://www.publiclibrary.org/index.php?option=com_content&view=article&id=1&Itemid=3
Library Public Relations. (2008, June 1).Ohio Library Council. Retrieved December 1, 2012, from http://www.olc.org/marketing/4pr.htm
pUBLIC RELATIONS CAMPAIGN PROPOSAL
bY: sTEPHANIE l. mARTIN
Table of Contents
Contact Information & Hours of Operation Page 3 Purpose Statement Page 3 About the Hopkins County Madisonville Public Library Page 4 Type of Campaign Page 4 Reason for the Campaign Page 5 Overall Goal of Campaign Page 5 Objective & Strategies Page 6 Description of Two Tactics Page 7 Research References Page 8
Hopkins County madisonville Public library (HCMPL)
Main Location: 455 Madison Square Drive
Madisonville, KY 42431
Tel: (270) 825-2680
Fax: (270) 452-2451
Monday – Friday: 10am-7pm
Sat: 10am-5pm
Sun: CLOSED
Extended Location: 103 West Ramsey Street Dawson Springs, KY 42408
Tel: (270) 797-8990
Tuesday – Friday: 10am-5:30pm
Sat: 10am-3pm
Sunday – Monday: CLOSED
Email Address: library@publiclibrary.org
HCMPL’s Purpose Statement
“We make available ideas and information to all and we strengthen our community by promoting individual and lifelong learning.”\
About the hcmpl
Hopkins County Madisonville Public Library (HCMPL) opened in 1921 in the back of Miss Georgia Bishop’s shop. After moving several times and purchasing other properties to expand, the HCMPL …show more content…
now has over 85,000 books (an annual circulation of over 200,000). These are currently available to over 37,000 library card holders in the Western Kentucky area. (You do not have to be a permanent resident of Hopkins County to have a library card.) They also provide outreach services, computer services, and online resources, while hosting many events for the surrounding communities.
HCMPL receives monies from an inter-local agreement between the City of Madisonville and Hopkins County governments, as well as from the state of Kentucky based on a KDLA formula. County funding supplies the biggest portion of their income. It also limps along on donations, fundraisers, and grants to help support its extracurricular functions. Grants are great ways for the HCMPL to receive funding; however, they are very unreliable and difficult to get. For this reason, the library budgets on city and county funding and (usually) only has extracurricular activities if they can raise the money to fund them.
type of campaign
The HCMPL needs a Standing Campaign for the reasons described in the next section.
Reasons for the Campaign
At the moment, the HCMPL major business goal is to be moved into a more permanent facility. (Their original building has structural damage.) The organization is trying to achieve this while they continue to operate and serve the public. Funding this move is coming directly from the budget allocated to them from the county. Unfortunately, this leaves little to be used for the programs and resources the library provides the public. This is where donations and fundraisers are needed.
Unfortunately, reports show that their current promotions are not reaching their intended audiences.
Word of mouth seems to be their best way to inform. Following this would be articles in the local newspaper, then social networking (Facebook, Twitter, etc). The in-house promotions do quite well with posters, flyers, etc. Although they spread awareness, they do not help as much to raise funds. In order to continuing running their programs, the organization is going to have to incorporate a new public relations campaign that can raise the interest of the public and gain the support that they need to keep providing these resources and programs throughout the duration of their
move.
overall Goal of campaign
To raise the funds needed to maintain the libraries extracurricular activities and resources during the 2 months of their move, thereby establishing another source of income to pay for these expenses on an ongoing basis (permanently).
Objectives & Strategies
1) Promote the extracurricular activities and resources that are available to raise participation by 10%. * Library newsletter sent by postal mail, email and in person on location * Information packets distributed through local school systems, churches, and youth organizations * Provide schools & local businesses with pencils/pens with libraries information * Website promoted on local news websites, social networking websites, and newspapers * Promotions on local radio stations (4am-8am & 3pm-6pm for intended audiences)
2) Hold a Fundraiser to help pay for extracurricular activities and resources. * “Buy a Book” Fundraiser * December 15th, 2012 * Will be 8am-6pm (extended library hours) * Sale cheap used books that the library is trying to get rid of * Fundraiser can also be done at local schools * Set up as a book fair * Also promote extracurricular activities during the fundraisers 3) Branding of each Extracurricular Activity * Ask local businesses to sponsor one (or more) of the activities * Do so by: * Monetary donations * Book Donations * Time Volunteering * Promoting the activities through their business * On the back of their business cards * Flyers handed out in their establishment * Posters in their establishment * Sponsors receive: * Business broadcasted as the sponsor at the event * Business broadcasted as the sponsor on radio and online promotions * Online promotion will have link to their website if available * Contact information posted in header/footer of all flyers/posters for events they are sponsoring
TACTICS
1) Target the younger generation (students, teenagers) and the electronically inclined of the local and surrounding communities through social media. * Create a social network profile for the HCMPL * Create a Facebook * Increase participation in the library through online monthly giveaways * Requirements * Attend at least 1 library event within 30 days before winning (or) * Show participation through revolving account activity (books) 2) Target local businesses, organizations, groups, etc. through business promotions (branding the library’s events & extracurricular activities). * Should work due to many other small businesses in local area with low funds needing promotions. * Ask local businesses to sponsor one (or more) of the activities through face-to-face contact, email, phone, and postal letters. * Sponsors receive: * Business broadcasted as the sponsor at the event * Business broadcasted as the sponsor on the radio and online ads * Online promotions will have link to their website if available * Contact information posted in header/footer of all flyers/posters for events they are sponsoring
References
About HCMPL. (2012, August 1). Hopkins County Madisonville Public Library. Retrieved December 1, 2012, from http://www.publiclibrary.org/index.php?option=com_content&view=article&id=1&Itemid=3
Library Public Relations. (2008, June 1).Ohio Library Council. Retrieved December 1, 2012, from http://www.olc.org/marketing/4pr.htm