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Comparitative Environment in Telecom Industry

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Comparitative Environment in Telecom Industry
CHAPTER 1

INTRODUCTION

1.1 BACKGROUND

Everything is going mobile. The global mobile industry is experiencing a revolution in terms of integration of new technologies and applications. The number of mobile subscribers around the world has more than doubled in the last five years. The mobile phone is gaining a more and more important role in people’s lives - “the mobile is the remote control of life”. The Indian telecommunication industry is the world 's fastest growing industry with 826.93 million mobile phone subscribers as of April 2011. It is also the second largest telecommunication network in the world in terms of number of wireless connections after China. As the fastest growing telecommunications industry in the world, it is projected that India will have 1.159 billion mobile subscribers by 2013.

Efforts have been made from both governmental and non-governmental platforms to enhance the infrastructure. The idea is to help modern telecommunication technologies to serve all segments of India’s culturally diverse society, and to transform it into a country of technologically aware people.

1.2 IDENTIFIED PROBLEM

As a result of the rapid development of telecommunications, the Internet, broadcast networks, and the emergence of new technologies and services, the boundaries between the different communication industries have in principal blurred.4 This convergence process is changing the roles of telecom industry actors and Internet players. Hence, this is generating new ways of organizing global business, are evaluation of business models and changing the competitive landscape from formerly distinct markets.

The telecom sector is one of the fastest growing service industries in India. Mobile services forms important share of the telecom services along with internet facility providers. India, the country having the second largest population in the world has huge



References: 1. Bhattacharjee C(2006), Services Marketing, First Edition, New Delhi, Excel Books 2. Chan Kim W & Mauborgne, Renée, (2005), Blue Ocean Strategy, How to Create Uncontested Market Space and Make the Competition Irrelevant, Harvard Business School Press, Boston 3. D’Aveni, Richard A., (1995), Hyperkonkurrens, Sju Nya Ess – strategiska principer för dynamisk marknadsföring, Studentlitteratur, Lund 4. Kothari, C.R(1990), Research Methodology, Second Edition, New Delhi, Wishwa Prakashan, 5. Michael E. Porter, (1985), Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, New York 6. Zeithaml V A, Bitner M J, Pandit Ajay(2003), Services marketing, third edition, New Delhi, TMH publishing house, 7. Chan Kim W & Mauborgne, Renée, (2004), Blue Ocean Strategy, Harvard Business Review, Volume 82, Issue 10, October 2004, p. 76-84

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