INTRODUCTION
1.1 BACKGROUND
Everything is going mobile. The global mobile industry is experiencing a revolution in terms of integration of new technologies and applications. The number of mobile subscribers around the world has more than doubled in the last five years. The mobile phone is gaining a more and more important role in people’s lives - “the mobile is the remote control of life”. The Indian telecommunication industry is the world 's fastest growing industry with 826.93 million mobile phone subscribers as of April 2011. It is also the second largest telecommunication network in the world in terms of number of wireless connections after China. As the fastest growing telecommunications industry in the world, it is projected that India will have 1.159 billion mobile subscribers by 2013.
Efforts have been made from both governmental and non-governmental platforms to enhance the infrastructure. The idea is to help modern telecommunication technologies to serve all segments of India’s culturally diverse society, and to transform it into a country of technologically aware people.
1.2 IDENTIFIED PROBLEM
As a result of the rapid development of telecommunications, the Internet, broadcast networks, and the emergence of new technologies and services, the boundaries between the different communication industries have in principal blurred.4 This convergence process is changing the roles of telecom industry actors and Internet players. Hence, this is generating new ways of organizing global business, are evaluation of business models and changing the competitive landscape from formerly distinct markets.
The telecom sector is one of the fastest growing service industries in India. Mobile services forms important share of the telecom services along with internet facility providers. India, the country having the second largest population in the world has huge
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