Comparitive Analysis of Retail Outlets
COMPARATIVE ANALYSIS OF RETAIL OUTLETS
A Research Report submitted in partial fulfilment for degree of Master of Business Administration
Submitted By:
Jatin Kaushik E - 21
Manohar Reddy E - 24
Neeraj Pendharkar E – 28
Shaurya Malik E - 47
Vaibhav Sawhney E - 63
SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES
SYMBIOSIS INTERNATIONAL UNIVERSITY, PUNE
SEPTEMBER 2011
Acknowledgement
We wish to express our sincere gratitude to Prof..Asha Nagendra our research professor at Symbiosis Institute of Management Studies for her guidance, motivation and support without which it was not possible to carry out the research.
We thank all the respondents for giving their precious time to fill the questionnaire and to give inputs on the same.
We sincerely thank to the librarian Ms.Dipali More for guiding us by providing knowledge and help with the books and journals in the library.
Date:
Place: Pune
.
Table of Contents
Sr. No. | Topic | Page No. | 1 | Introduction | 1 | 2 | LITERATURE REVIEW | 2 | | 2.1 Literature Review 1 | 2 | | 2.2 Literature Review 2 | 3 | 3 | METHODOLOGY | 4 | | 3.1 Selection of Topic | 4 | | 3.2 Sample Size | 4 | | 3.3 Data Collection | 4 | | 3.4 Pilot Study | 4 | | 3.5 Analysis of Data | 4 | 4 | Analysis | 5 | 5 | SUMMARY | 12 | 6 | Conclusion | 13 | 7 | Bibliography | 14 | 8 | Appendix 1 | 15 |
List of Tables
Sr. No. | Table Name | Page No. | 1 | General Information of the Respondents | 5 | 2 | Customer preferences for shopping at Retail Stores | 7 | 3 | Comparison of Retail Stores | 11 |
List of Figures Sr. No. | Figure Name | Page No. | 1 | Pie Chart showing Occupation of respondents | 6 | 2 | Pie Chart showing Monthly Income of respondents | 6 | 3 | Pie Chart showing Preferred Outlet of respondents | 8 | 4 | Pie Chart showing Frequency of Purchase of respondents | 9 | 5 | Pie Chart showing Average spending/year of respondents | 9 | 6 | Pie Chart
A Research Report submitted in partial fulfilment for degree of Master of Business Administration
Submitted By:
Jatin Kaushik E - 21
Manohar Reddy E - 24
Neeraj Pendharkar E – 28
Shaurya Malik E - 47
Vaibhav Sawhney E - 63
SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES
SYMBIOSIS INTERNATIONAL UNIVERSITY, PUNE
SEPTEMBER 2011
Acknowledgement
We wish to express our sincere gratitude to Prof..Asha Nagendra our research professor at Symbiosis Institute of Management Studies for her guidance, motivation and support without which it was not possible to carry out the research.
We thank all the respondents for giving their precious time to fill the questionnaire and to give inputs on the same.
We sincerely thank to the librarian Ms.Dipali More for guiding us by providing knowledge and help with the books and journals in the library.
Date:
Place: Pune
.
Table of Contents
Sr. No. | Topic | Page No. | 1 | Introduction | 1 | 2 | LITERATURE REVIEW | 2 | | 2.1 Literature Review 1 | 2 | | 2.2 Literature Review 2 | 3 | 3 | METHODOLOGY | 4 | | 3.1 Selection of Topic | 4 | | 3.2 Sample Size | 4 | | 3.3 Data Collection | 4 | | 3.4 Pilot Study | 4 | | 3.5 Analysis of Data | 4 | 4 | Analysis | 5 | 5 | SUMMARY | 12 | 6 | Conclusion | 13 | 7 | Bibliography | 14 | 8 | Appendix 1 | 15 |
List of Tables
Sr. No. | Table Name | Page No. | 1 | General Information of the Respondents | 5 | 2 | Customer preferences for shopping at Retail Stores | 7 | 3 | Comparison of Retail Stores | 11 |
List of Figures Sr. No. | Figure Name | Page No. | 1 | Pie Chart showing Occupation of respondents | 6 | 2 | Pie Chart showing Monthly Income of respondents | 6 | 3 | Pie Chart showing Preferred Outlet of respondents | 8 | 4 | Pie Chart showing Frequency of Purchase of respondents | 9 | 5 | Pie Chart showing Average spending/year of respondents | 9 | 6 | Pie Chart