Comparitive Questinnaire on Nestle & Cadbury Chocolates

OBJECTIVES OF THE STUDY

Comparative study of consumer behavior towards Nestle and Cadbury chocolates. Sub Objectives of the study are: * To know about the customer satisfaction level associated with the product and the customer preference level. * To increase customer satisfaction and recapture the market share by fulfilling the customer needs. * To study the factors affecting the consumption pattern.

QUESTIONNAIRE

1) Which brand of chocolate do you prefer?

Cadbury Nestle 2) Which sub-brand you have purchased?

Cadbury Nestle

Dairy Milk Kit Kat

5Star Munch

Perk Milky Bar

Celebrations Bar-One Temptation Milk Chocolate 3) Which chocolate do you purchase the most? Cadbury Nestle

Dairy Milk Kit Kat

5Star Munch

Perk Milky Bar

Celebrations Bar-One

Temptation Milk Chocolate

4) How much importance do you give to the following factors when you purchase a chocolate? (Tick in the desired column)

Factors | Very Important | Important | Average | Least Important | Not Important | Flavor/taste | | | | | | Price | | | | | | Quality | | | | | | Packaging | | | | | | Form | | | | | | Brand Image | | | | | | Color | | | | | | Shape | | | | | | Quantity | | | | | |

5) How much are you satisfied with the following factors in your most preferred chocolate? (Tick in the desired column)

Factors | Very much Satisfied | Satisfied | Average | Least Satisfied | Not Satisfied | Flavor/taste | | | | | | Price | | | | | | Quality | | | | | | Packaging | | | | | | Form | | | | | | Brand | | | | | | Image | | | | | | Color | | | | | | Shape | | | | | | Quantity | | | | | |

6) Which form of a chocolate do you like? Hard Nutties

Crunchy Chew

7) What pack do you purchase the most? Small Big