Compatitive Strategies

COMPETITIVE STRATEGIES ADOPTED BY
EQUITY BANK LIMITED
By
Chege Bernard K. K.
A Management Research Project submitted in partial fulfilment of the requirements for the degree of Master of Business Administration
(MBA), School of Business, University of Nairobi
October 2008 ii DECLARATION
This project is my original work and has not been submitted for a degree in any other university. Signed: ____________________________________
Chege Bernard K. K.
Regn No: D61/P/8500/04
Date: _______________________________________
This project has been submitted for examinations with my approval as the university supervisor. Signed: _________________________________ Date: ______________
Dr. Martin Ogutu
Department of Business Administration
School of Business, University of Nairobi iii DEDICATION
To my wife Med and our daughter Njambi Kamumu and the entire family, your support during the many long hours of study for MBA Examinations at the University and field data collection gave me great inspiration and motivation to complete the postgraduate course and this research project. iv ACKNOWLEDGEMENTS
I would like to extend my sincere gratitude to my supervisor Dr. Martin Ogutu,
Lecturer and Chairman, Department of Business Administration – School of Business,
University of Nairobi for the many hours he spent beyond call of duty and the guidance and support he dedicated throughout the entire study. Special thanks to Mr.
Maalu, the late Mrs Margaret Ombok (may God rest her soul in peace) and Professor
Aosa, all lecturers at the School of Business – University of Nairobi for their creative criticism of the study. My gratitude goes to Mrs Zita Kaszaky Helberg, my line manager who approved leave from work to enable me undertake field data collection at Equity Bank Ltd.
I would like to extend further gratitude to Mr. Anthony Wang`ondu, assistant manager, operations who took time from his busy schedule to arrange for meetings, interviews and explain

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