I ………………. , sincerely thankful to all those people who have been giving me anykind of assistance in the making of this project report.I express my gratitude to ………………, who has through her vast experience andknowledge has been able to guide me, both ably and successfully towards thecompletion of the project. I express my gratitude to Sri Balaji College of Engineering &Technology, JaipurI would hereby, make most of the opportunity by expressing my sincerest thanks to allmy faculties whose teachings gave me conceptual understanding and clarity ofcomprehension, which ultimately made my job more easy. Credit also goes to all myfriends whose encouragement kept me in good stead. Their continuous support hasgiven me the strength and confidence to complete the project without any difficulty. Last of all but not the least I would like to acknowledge my gratitude to therespondents without whom this survey would have been incomplete. I am also thankful to authority of Airtel & Vodafone for providing me the information.
CONTENT
1. Acknowledgement
2. Contents
3. Declaration
4. objectives of the study
5. introduction of the topic
• Telecom sector in India
• Airtel
• Vodafone
• Background
• Company profile of Airtel
• The magic
• Comparison between marketing strategy of Bharti Airtel and Vodafone
6. Research Methodology
• Type of research methodology
• Data collection method
• Method of collection
7. Data Analysis and Interpretation
8. Swat analysis
9. Suggestion & Conclusion
10. Recommendations
11. Bibliography
12. Questionnaire
Declaration
I, …………………….. Being a student of MBA(HR & MKT) 5th Trimester of School of Business, ITM university, Gwalior Hereby declares that the project report under title “Comparative Analysis of Marketing Strategies of Vodafone &