Emerging Companies, Mergers, Globalization, Pricing, and Profits The airline industry is identified by defined levels of competition which is a result of new companies that will venture into the current market. The airline industry exists in an intensely competitive market (Investopedia, 2013). New entrants will increase the level of competition for the existing levels of consumers that the different kinds of airlines to share. A new entrant does not have many barriers for entry and if successful then it is usually consumed by larger companies. Mergers are initiated when two companies form a team to combine their resources, market share, and experience to acquire a better position in the market for their companies.. Mergers also can create a greater share of resources and stability, which is attractive to consumers. The merger between American Airlines and U.S. Airways will make the companies the largest merger in the industry. Globalization provides a different level of travelling in which people especially businesses will be moving from one location to another. As a result, the airline service will create a more of a demand and henceforth increase profit for their business.
Pricing, Sustainability of Profits, and Horizontal Merger
The level of competition in the industry determines how airlines will price their services to attract the highest number of consumers. High levels of competition may cause businesses in the industry to charge extremely low prices, and this will result in an unsustainability of profits. However, because of increase demand for the services the airline companies can charge higher prices that should increase their profitability. Business travelers are important to airlines because they are more likely to travel several times throughout the year the upgraded services that have higher margins for the airline (Investopedia, 2013). A horizontal merger occurs between firms in