Competition in Golf Equipment Industry in 2008
Group Case #2
Competition in Golf Equipment Industry in 2008
Presented By: 518 28225 26 Chatvilai Komindr
518 28328 26 Chokechai Ngamwutikul
518 28443 26 Duangta Thiansukitseree
518 28626 26 Tunyapon Jarupaisarn
518 29130 26 Bhornrat Bubphavanich
518 29146 26 Pornrudee Larpanant
518 29203 26 Puttipan Ponyanun
518 29501 26 Lalin Ananbanchachai
518 29518 26 Luksamon Phanpermpoon
518 29931 26 Satit Auputtinun
The paper is partial fulfillment of
Strategic Management course (2602-650),
MBA English Program Batch 3
Content General Environment 1 Economic Segment 1 Demographic Segment 2 Sociocultural Segment 3 Political/Legal Segment 3 Technological Segment 4 Global Segment 4 Industry Environment 7 Industry Lift Cycle Analysis 7 Industry’s Driving Forces 9 Strategic Groups 12 Strategic Types 13 Key Success Factors and Industry Matrix 16 Porter’s Five Forces Model 20 Competitor Environment Analysis 24 Market Environment Analysis 27 Recommendation 29 Reference 30
General Environment
General environmental factors are the external factors that have several impacts on golf equipment industry. An analysis and summary of those impacts including opportunities and threats of the industry are listed below.
Economic Segment
World economic today is still very weak and in the downturn. The world economic has declined since 2006 which was the result from the subprime mortgage crisis in the US. The percentage of the US disposable personal income and personal saving rate has continually declined in the recent years. Once they realized the difficult time in 2008, the US people tend to save their cash and reduce their leisure time as there is a rebound in the saving rate at 2Q and 4Q in year 2008. However, the US Government and also governments of the countries all over the world are not at ease in this crisis. They have to launch new initiative policies in order to restore and boost their economic system. Despite of
Competition in Golf Equipment Industry in 2008
Presented By: 518 28225 26 Chatvilai Komindr
518 28328 26 Chokechai Ngamwutikul
518 28443 26 Duangta Thiansukitseree
518 28626 26 Tunyapon Jarupaisarn
518 29130 26 Bhornrat Bubphavanich
518 29146 26 Pornrudee Larpanant
518 29203 26 Puttipan Ponyanun
518 29501 26 Lalin Ananbanchachai
518 29518 26 Luksamon Phanpermpoon
518 29931 26 Satit Auputtinun
The paper is partial fulfillment of
Strategic Management course (2602-650),
MBA English Program Batch 3
Content General Environment 1 Economic Segment 1 Demographic Segment 2 Sociocultural Segment 3 Political/Legal Segment 3 Technological Segment 4 Global Segment 4 Industry Environment 7 Industry Lift Cycle Analysis 7 Industry’s Driving Forces 9 Strategic Groups 12 Strategic Types 13 Key Success Factors and Industry Matrix 16 Porter’s Five Forces Model 20 Competitor Environment Analysis 24 Market Environment Analysis 27 Recommendation 29 Reference 30
General Environment
General environmental factors are the external factors that have several impacts on golf equipment industry. An analysis and summary of those impacts including opportunities and threats of the industry are listed below.
Economic Segment
World economic today is still very weak and in the downturn. The world economic has declined since 2006 which was the result from the subprime mortgage crisis in the US. The percentage of the US disposable personal income and personal saving rate has continually declined in the recent years. Once they realized the difficult time in 2008, the US people tend to save their cash and reduce their leisure time as there is a rebound in the saving rate at 2Q and 4Q in year 2008. However, the US Government and also governments of the countries all over the world are not at ease in this crisis. They have to launch new initiative policies in order to restore and boost their economic system. Despite of