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Branding in Consumer Electronics Industry Branding and its CompetitiveAdvantage in the Consumer Electronics Industry By, PRITHA SINGHANIA 2005 – 2006 A Dissertation presented in part consideration for the degree of M.A. Management 1 Branding in Consumer Electronics Industry ...
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Global Competition : Challenges for Management Accounting and Control of Japanese and south-east Asian firms in world markets over recent decades is well known. Playing by ‘new’ rules, these firms have pursued global strategieswhich many Western firms have found difficult to confront. Moreover, the rules are continually evolving. This paper analyses some issues arising for...
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