Competitive Advantage At Louis Vuitton 
Competitive advantage at Louis Vuitton and Gucci
Companies like LVMH, Richemont and Gucci Group, are the leading fashion houses worldwide, they dominate the luxury industry. Individually, these companies have several brands, haute couture brands.
The competitive advantages of these companies are the brands that are already established, accepted and appreciated as a source of luxury and quality for their clients. The designer itself is also an important advantage not just because of the reputation that they have, companies try to have designers with experience and knowledge. Designers are part of the core activities of these of companies; they follow the production process of haute couture dresses for the fashion shows being one of the main sources of advertising and marketing for these brands. The location is also essential for the business, cities like New York, Paris and London, where are made the fashion shows and where are the major infrastructures for industry. Also the outlets are an important source of profit of the company, telling the value of the brand for consumers.
The resources that make a competitive advantage over other companies are the brands, retail outlets, range of brands, advertising and high luxury, from the top to the bottom.
Through a brand, a company can have success, it just need to be in the mind of consumers the way they want, having a post-service at the same level of the core activities of the company, consumers need to be treated in a manner way to keep being loyal to the company. Licensing reinforce the relationship with consumers as also the retail outlets.
Companies like LVMH, Richemont and Gucci Group, are the leading fashion houses worldwide, they dominate the luxury industry. Individually, these companies have several brands, haute couture brands.
The competitive advantages of these companies are the brands that are already established, accepted and appreciated as a source of luxury and quality for their clients. The designer itself is also an important advantage not just because of the reputation that they have, companies try to have designers with experience and knowledge. Designers are part of the core activities of these of companies; they follow the production process of haute couture dresses for the fashion shows being one of the main sources of advertising and marketing for these brands. The location is also essential for the business, cities like New York, Paris and London, where are made the fashion shows and where are the major infrastructures for industry. Also the outlets are an important source of profit of the company, telling the value of the brand for consumers.
The resources that make a competitive advantage over other companies are the brands, retail outlets, range of brands, advertising and high luxury, from the top to the bottom.
Through a brand, a company can have success, it just need to be in the mind of consumers the way they want, having a post-service at the same level of the core activities of the company, consumers need to be treated in a manner way to keep being loyal to the company. Licensing reinforce the relationship with consumers as also the retail outlets.