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Competitive Advantage: First National Bank

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Competitive Advantage: First National Bank
Introduction

Competitive advantage can be defined as anything a firm does better compared to rival firms or do or own something that other firms doesn’t.

We chose First National Bank (FNB) Namibia Holdings, given the highly competitive market it is trading in as well as the type of products and services they deal in.

Here are some of the questions we are going to try to answer in this paper.

How big is the market and how tight is it?
What is FNBs financial position?
What strategies do they have in place to attract investors?
How reliable are the customers to the company?
What is FNB’s level of competitiveness?

Background
FNB Namibia Holdings Limited operates as a financial services group. It offers cross-selling of banking and insurance products and services.

First National Bank commenced its activities in 1915 as the National bank of South Africa. In 1926 it was integrated with Barclays Bank. In 1987 the Anglo American Corporation acquired Barclays’ shareholding. First National bank of Namibia, which was established in 1988, became a Namibian subsidiary of First National Bank of South Africa. FNB Namibia was listed on the Stock Exchange in 1997. Shortly thereafter, management control of FNB of South Africa passed the Rand Merchant Bank in a transaction that saw the creation of the FirstRand Group. FNB Namibia subsequently became a subsidiary of FirstRand bank Holdings Ltd.
FNB Namibia Holding Limited was incorporated in June 2003. It is the direct result of the merger between FNB of Namibia Limited and Swabou Holdings. The new Namibian financial powerhouse was created as a result of the visionary business consideration to create opportunities to attain significant economies of scale and scope with regard to operations and product offerings between First National Bank and Swabou Holdings.

Black Namibian ownership
During December 2004, a BEE (Black Economic Empowerment) transaction was concluded which resulted in Namibian investors, with a broad base of

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